paid media ManagerAthena

Charge
At Athena, we power possibility through transformative delegation. True leaders reflect on what they want in life and map the path to get there. We clear the way by pairing exceptional Philippines-based EAs together with our driven clients and ensure both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and more impact on our clients' work and life.
With a waitlist growing by the day, Athena has already showcased compelling demand. The Paid Media Planner will be responsible for the day-to-day management of multimedia paid campaigns, primarily across digital channels.
As a part of the Athena team, you will have an exponential opportunity, to empower the fiercely ambitious to reach the most audacious goals.
High-level Responsibilities
Develop and execute strategic paid marketing campaigns across multi media including but not limited to social; search, display, video, and traditional media (audio, out of home).
Manage all paid media campaigns from configuration, launch, and ongoing optimization - including strategy, data-based optimization, budget management, and ad trafficking.
Collaborate with the marketing team on ad creation through copywriting, content/design creation, and generating performance reports.
Specific Projects
Develop and execute strategic marketing campaigns for clients across multiple media - social platforms, paid search, display, and video.
Troubleshoot, problem solve, report, and find strategic solutions to marketing needs as well as
Assist creative team with ad creation through copywriting, content/design creation, and strategic direction
Identify optimization opportunities, including continuous testing of ad visual and landing pages, including A/B testing
Ensure campaigns are meeting clearly defined conversion objectives
Create and deliver meaningful analytics and reporting to monitor and show progress to internal customer
Maintain knowledge of industry best practices and new technologies
Identify optimization opportunities, including continuous testing of ad visual and landing pages, including A/B testing to ensure campaigns are meeting clearly defined conversion objectives
Your Metrics
Clicks and Click-through rate
Conversions & MQL Funnel Conversion rates
User Acquisition Cost and Cost per Lead
Cost Per Mile (CPM), Reach, Impressions, and Landings
About You
You are a self-starter who demonstrates the ability and willingness to learn new skills.
You communicate proficiently in English, both verbally and in writing.
You have a strong analytical background and are solutions-oriented.
You are detail-oriented, highly organized, with a keen eye for consistency and an advanced understanding of digital media analytics, i.e. how to set up media analytics infrastructure to track KPIs.
You can work effectively in a collaborative team environment, and independently as required.
You have a strong desire to learn and add value to the team
You have experience working within platforms including Google Ads, Google Analytics, Google Tag Manager, TikTok Ads, Meta Business Manager, and LinkedIn Ads for at least 3 years.
Traditional media experience will be considered beneficial but not essential.
You have a Bachelor's degree in Marketing or a related field.
Athena

Philippines
Permanent
Full-time