mobile Marketing Communications headSamsung R&D Institute India - Bangalore Private Limited
Workplace: MetroManila, Manila
Salary: Agreement
Work form: Full time
Posting Date: 17/06/2025
Deadline: 27/10/2023
Job Description
Position Summary
1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Role and Responsibilities
1. [Communication strategy setting] Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product.
2. [Campaign planning] Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
3. [Brand strategy development] Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image.
4. [Management of integrated marketing program] Manage to provide the directions such as marketing programs messages, marketing directions and performance management so that various marketing activities (PR, customer communication materials, events and etc.) can be carried out within a consistent message and a consistent tone and manner.
Skills and Qualifications
University degree in marketing, advertising, sales, or business administration, or equivalent.
Minimum of 10 years related work experience in marketing communications, planning, and management, preferably from top advertising firms or similar consumer goods/electronics industries
Minimum of 2 years people management experience
Solid experience in developing efficient strategies and business plans for all marketing requirements
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Position Summary
1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Role and Responsibilities
1. [Communication strategy setting] Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product.
2. [Campaign planning] Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
3. [Brand strategy development] Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image.
4. [Management of integrated marketing program] Manage to provide the directions such as marketing programs messages, marketing directions and performance management so that various marketing activities (PR, customer communication materials, events and etc.) can be carried out within a consistent message and a consistent tone and manner.
Skills and Qualifications
University degree in marketing, advertising, sales, or business administration, or equivalent.
Minimum of 10 years related work experience in marketing communications, planning, and management, preferably from top advertising firms or similar consumer goods/electronics industries
Minimum of 2 years people management experience
Solid experience in developing efficient strategies and business plans for all marketing requirements
#LI-SEPCO
#LI-MIDSENIOR
. Please visit to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click .
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Samsung R&D Institute India - Bangalore Private Limited
About the company
Business Development & Marketing Communications Manager (BDMC)
AvantePH
Antique, Bulacan, Dinagat, San Jose del MonteAgreement
Position mobile Marketing Communications head recruited by the company Samsung R&D Institute India - Bangalore Private Limited at MetroManila, Manila, Joboko automatically collects the salary of , finds more jobs on Mobile Marketing Communications Head or Samsung R&D Institute India - Bangalore Private Limited company in the links above