mgr, brand MarketingRoyal Caribbean Cruises

POSITION SUMMARY:
This role is responsible for managing the development and execution of brand marketing campaigns to ensure that Celebrity is always raising the bar stands out as the new luxury leader in travel. The Manager of Brand Marketing will report to the Director of Brand Marketing and will manage the stages of development that include brief, creative and communication plan of all new brand campaigns that result in new content. This position will help to ensure that all communications are on brand and on par with our tone of voice, brand standards and look and feel. With an ever changing and fast paced environment, this role will support the Director with new projects and initiatives that develop throughout the year to increase brand awareness through our marketing channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Develop brand campaigns, create strategic channel plans, and implement across channels.
Have a firm grasp of brand look and feel, tone of voice and brand guidelines in order to evaluate content as the brand expert on an ongoing basis.
Create and maintain strong collaborative relationships with channel owners to do so.
A key role in the Brand Innovation Team, the role will own campaign development that includes support and champion our brand strategy, marketing principles, and organizational values. Lead and motivate cross-functional team to accomplish brand goals, objectives, and key initiatives.
Own communication of new brand initiatives across business owners including Sales, Marketing and Hotel Operations
Annual Marketing Program Calendar: Develop and maintain integrated marketing program calendar
Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by management.
FINANCIAL RESPONSIBILITIES
Manages assigned budgets and cost containment of projects.
QUALIFICATIONS, KNOWLEDGE AND SKILLS:
Bachelor's degree in Marketing or related field. Approximate 5-7 years progressive experience in Marketing or related field. Travel category experience a plus.
Deep understanding of brand marketing and positioning fundamentals
Ability to develop a creative brief, communicate and ¿brief in¿ to creative team and evaluate concepts against the brief
Experience with cultivating strong relationships with key stakeholders to ensure consistence and accountability.
Strong project management skills required; ability to self-start under while working with ambiguity and ability to manage and prioritize multiple projects simultaneously.
Ability to present plans and campaign to all levels of employees and management.
Occasional travel required
Positive, can-do attitude a must
Expertise with presentation platforms i.e., PowerPoint
Knowledge of the sales and marketing channels.
Understanding of research information and performance metrics in relation to consumer trends, behavior, and preferences as well as trade needs and expectations for use in determining strategy.
Knowledge of Celebrity Cruises products, services, and capabilities relative to competitors.
Ability to assemble and lead cross-functional teams to develop marketing communication plans that include buy-in and execution from all stakeholders.
Ability to analyze corporate and competitive data, research findings and analysis to make recommendations for brand strategy and success.
Exhibit ability to interact with all departments and levels of management throughout organization and with external customers and companies.
Effective internal and external communication skills to ensure all channels and stakeholders are accountable to the marketing plans.
Royal Caribbean Cruises

Philippines
Permanent
Full-time