Marketing specialist (iwanttfc)ABS-CBN Corporation

Job Description
RESPONSIBILITIES
Position Summary
The Marketing Specialist with iWantTFC is responsible for planning and developing strategies, implementing, and managing offline and digital activations for the platform to benefit the long-term value of the brand. He/She creates campaigns driving conversations, resonates with target audiences, brings users to iWantTFC and sustains continued usage.
Role and Responsibilities
Planning, developing and leading campaigns to drive brand awareness as well as build a fan base for the platform
Driving user growth through acquisition campaigns
Reducing churn through retention campaigns
Positioning iWantTFC Originals and making them relevant
Leading creative media planning that is impactful
Planning, organizing, executing program launches
Working on campaigns that increase relevance of titles and thematic curation
Creating unique/disruptive campaigns that drive buzz and may be viral
Working with cross-functional teams to put up integrated marketing campaigns
Defining KPIs and key results areas for campaigns
Monitoring campaigns and analyzing data gathered
Keeping abreast of entertainment marketing trends
REQUIREMENTS
College degree in Marketing/Digital Marketing, Communications, Business
At least 2 years experience in marketing/digital marketing with experience in developing campaigns from the ground up - positioning, audience targeting, media strategy, art/creatives, and timelines/roadmaps
Knowledgeable about different varieties of entertainment content especially Filipino programs, movies, etc.
Background in entertainment marketing a plus
Familiarity with ABS-CBN content a plus
Fan of pop culture and aware of goings-on in local Filipino entertainment scene
Disciplined in managing his/her own time
Adheres to deadlines
Creative and strategic
Data-savvy
Clear, concise communication skills
Preference will be given to candidates who APPLY ONLINE.