Marketing OfficerFisherfarms Inc

Description
Ride a share to delivering HEALTHY, TASTY, and CONVENIENT seafood solutions! We look forward to working with you... soon.
COVID-19 considerations:
Online Hiring Process
DTI and DOLE Interim Guidelines on Workplace Prevention and Control of Covid-19 are followed. STRICT implementation of safety and contact minimizing policies is ensured.
Alternating schedule in a month: 2 weeks WFH, 2 weeks reporting to the office
Job Purpose:
The Marketing Officer monitors and manages new and existing products; organizes campaigns and develops marketing strategies.
Basic Duties and Responsibilities:
Creating, assessing, and screening ideas for new product lines with current trends and consumer behavior.
Featuring enhancements of current product lines
Doing financial analysis: Costings, Forecasting, and ROI
Creating a communication plan to make sure that product positioning / competitive advantages are made known to its target market
Adjusting the marketing mix (product, price, promotion, place) to optimize product performance and profitability.
Forecasting for new products to launch and create promotional campaigns.
Sourcing and coordinating with suppliers for ATL and BTL efforts.
Getting familiarity with the cost of goods of the category and its profitability.
Conceptualizing of new and/or revision of packaging design in coordination with the graphic artist, PTSSU & R&D team.
Creating of disposition plans for high inventory products of the categories
Basic Qualifications:
Bachelor of Science in Marketing, Business or related fields
With at least 3-5 years of relevant business experience preferably in the food manufacturing industry, FMCG
Excellent written and communication skills
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 3
Availability for travel: No
Availability for change of residence: No
People with disabilities: Yes

Pasig, National Capital Region ·  5 minutes ago