Marketing ManagerAsiatraders Corporation

JOB DESCRIPTION
KEY RESULT AREAS
DUTIES & RESPONSIBILITIES
A.     Marketing Management
·        Create and implement marketing strategies to build brand awareness, and increase market share.
·        Study customer preferences and insights to be used in marketing campaigns and planning.
·        Oversees compliance with visual merchandising, store displays, and other displays in designated sites with principal suppliers ‘standards.
·        Conceptualizes marketing materials/collaterals for events, brand awareness, company flyers/brochures, and dealer development materials, among others, and ensures that these are properly and timely executed to specifications and prescribed standards.
·        Formulate marketing strategies and tactics for different product lines to increase Sales performance.
·        Create a thorough market analysis of the industry and competitors based on the latest trends.
·        Develop Customer Service Programs and a Feedback system
·        Provide feasibility study, and support on setting up of new stores to open.  
·        Maintain good relationships with existing partners and continuously promote the brand through different sponsorship programs and collaborations
B.     Digital Marketing
·        Manage the effective and efficient use of the following platforms to meet marketing objectives on social media, E-Commerce, and Digital platforms. Analyzes post-performance based on engagement metrics and enhances succeeding post content to ensure maximum audience reach and engagements.
·        Website Updating and Maintenance. Ensures that company website contents are accurate and updated.
C.      Events Management
·        Execution of Marketing events based on the Marketing calendar.
·        Secure promotional items and event collaterals.
·        Provide sales reports and analysis/post-evaluation of events conducted.
D.     Online Sales
·        Oversee the Online Sales transactions with ATC Website, Shopee, Lazada, Facebook, and Instagram accounts.
·        Coordinate concerns and resolve issues and/or complaints arising from online transactions.
JOB QUALIFICATION
Educational Background:       Bachelor’s Degree/ College Degree in Business Administration major in Marketing Management, Advertising, Communications, or equivalent.
           
Professional Experience:        At least 5 years of Marketing work experience in the retail and/or distribution industry.                                       
 
Competencies/Skills:              With a creative media portfolio
Knowledge on using Adobe Photoshop, SketchUp, and video editing applications is an advantage
Branding & Positioning
Content Marketing
Event Management
Pricing Concept and Methods
Advertising & Promotions
Digital Marketing
Proficient Communication Skills
OTHER JOB REQUIREMENTS
Education
Bachelor's Degree / College Degree
Field of study
Business Studies/Administration/Management
Specialization
Marketing/Business Dev
JOB BENEFITS
Commission
Digital Marketing