Marketing Manageriface inc

JOB DESCRIPTION
Job Description
Develop and execute marketing initiatives to communicate the brands across its target market
Obtain and analyze market data to conceptualize programs and strategies that will increase brand awareness
Lead agencies & cross functional teams in planning and execution of different campaigns
Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc.
Should be resourceful and demonstrate a thorough understanding of key performance metrics on various channels.
 
JOB QUALIFICATION
Key Qualifications
Bachelor’s Degree in Marketing, Business Administration or any other related field.
Should demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Twitter Ads, and Display Advertising.
 Should have experience in allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost effective user actions.
 Certifications on Data Science/ Google courses and the like is a plus
Experience in handling agency relations in PR or brand advertising would be a plus
A natural team player with strong interpersonal skills.
Passionate, hard-working and a self-starter with a sense of urgency.
Ability to project manage and multitask at scale, in a dynamic and detail-oriented environment.
OTHER JOB REQUIREMENTS
Education
Bachelor's/College Degree
Field of study
Business Studies/Administration/Management
Specialization
Marketing/Business Dev
Email Management & Marketing