Marketing Manager (philippines & indonesia)Luxasia

L Beauty is formed from a joint venture between LVMH Perfumes & Cosmetics with Luxasia for the distribution and business development of some of its Beauty brands in SEA. The portfolio of L Beauty comprises Benefit Cosmetics, MAKE UP FOR EVER, Fresh, Guerlain, and Givenchy Beauty.
Brand: Benefit Cosmetics
Job Summary:
Marketing Manager for Philippines & Indonesia is fully responsible for developing and implementing the two market's Marketing, PR and Digital, with a bigger focus on Ecommerce for Benefit Cosmetics. Her role is to plan and execute brand initiatives and activities, in alignment to regional direction, to strengthen brand positioning and awareness, gain share of mind through effective marketing strategies, creative PR buzz, use of various social media channels, consumer events and other joint promotions and co-branding opportunities.
Job Description:
Budgeting
Build and be responsible for A&P budget which includes provisions for Visual Merchandising, Events, Digital and Ecommerce activations
Prepare, manage and control A&P budget effectively. Ensure that all spends are high impact, cost effective and supports marketing strategies
Marketing Plan
Adapt and execute regional launch plans locally to build a strong and disruptive presence in Philippines and Indonesia, followed by an in-depth qualitative and quantitative post-launch analysis
Adapt marketing calendar based on local timelines, needs, and strategies
Top priority in the short-term would be driving our e-commerce business in Philippines and Indonesia, from planning to execution to analysis, while B&M recovery is in progress
Collaborate with all necessary teams (regional, local, etailers) to ensure that ecommerce targets are achieved; use and maximize all available tools at brand's disposal in order to explode the ecommerce business.
Maximize etailer calendar by creating high impact and cost-effective ways to participate in site-wide activities and explore thematic partnership opportunities to boost visibility
Ensure optimized Share of Shelf across all etailers
Ensure category growth of all priority segments, in close alignment with sales teams, through effective marketing campaigns and initiatives
Manage VM needs for BTQs, in partnership with sales team and local vendors for execution
Team Management
Manage, guide and motivate both the Philippines and Indonesia marketing teams
Influencer horizontally and work closely with Sales & Education and Boutique Managers for in-store executions of marketing initiatives
New Product Forecast
Plan and order new products, collaterals and samples, based on APAC guidelines
Analyze all new products launches in sell-out analysis
Develop competitors and customer insights
Track the ordering of POSM items to ensure that we maximize the country's yearly allocation, and work closely with Sales & Education for local allocation and distribution
Requirements
Tertiary qualifications, preferably business or marketing related
E-Commerce savvy, experience working with marketplaces a big plus
Excellent multi-tasking skills, with proactive hands-on disposition
Over 5 years Marketing & Product Management experience in consumer goods
Experience with managing a team will be valued
Regional experience/multi-country exposure a plus
Strong attention to detail
Strong numerical and PC skills (Word, Excel and PowerPoint)
Excellent written, communication and interpersonal skills
Resourceful and creative; Graphic design skill will be valued
Excellent organization and time management skills
Loves to laugh and have fun
LUXASIA

Metro Manila
Permanent
Full-time