Marketing LeadGlaxoSmithKline

Are you energized by a marketing leadership role that allows you to shape marketing strategies and accelerate growth across the therapeutic portfolio? If so, this Marketing Lead role could be an exciting opportunity to explore.
As a Marketing Lead, you will be reporting to the General Manager and will be responsible for managing the marketing team in the Philippines. The role will drive to grow the business through creating value to consumers
You will be responsible for developing and executing expert marketing activities for all product categories in the business. This role will closely work with Area Expert Marketing and Head of Hospital Sales channel.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following...
Ensure that the brands Sales and Profit objectives are met. Optimize elements of the P&L to deliver enhanced market performance.
Beat the competition, i.e., win in share of Power/Core brands.
Lead the process to localize the global and area Category Vision, Category Growth Drivers, Brand Growth Priorities, and Tasks.
Significantly enhance digital IQ through each brand activities by monitoring key metrics and identifying opportunities to 'test and learn
Define mid/long term KR NPD strategy with support from Area. Adopt global NPD projects and develop locally if needed. Ensure the on-time delivery of NPD projects in accordance with local consumer needs and regulatory requirements.
Adopt/Develop the compelling consumer & expert communications together with support from Area. Marketing head must input local consumer insights and regulatory requirements to Area/Category so that we can achieve the local communication objectives.
Demonstrate the expertise to ensures our brands are available and accessible at the right time, with the right offering, in the right place and at the right price to drive shopper behaviour change and purchase conversion. Activates our Strategic and Brand Growth Plans locally, amplifies campaign and always-on toolkits brilliantly offline and online, executes innovation launches flawlessly. Each execution is aligned with our Brand Growth Principles and with the relevant Moments that Matter so that our consumers/shoppers and experts notice and remember our brands.
Exploit global thinking and Toolkits to achieve commercial success with experts.
Work actively with the Sales team and drive RTM initiatives.
Work with Supply Chain partners to optimize gross margins, COG's and forecast accuracy
People management: Manage the senior brand managers with good empowerment and coaching. Build outstanding teams and strengthen capabilities of the team. Develop self and team by deepening the understanding and use of Marketing IQ. Support the Area Marketing Excellence champion to progress the Capability plans.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Strong leadership and managerial skills requirement
Drive for results, resilient, persistent, passionate, innovative and having a sense of urgency
Knowledge of consumer marketing
University graduate (MBA degree preferable)
15+ years' experience in Marketing, preferably in FMCG and Consumer Health and had led a team of senior marketeers
Good English communication: able to communicate logically both verbally and writing
Strong Financial acumen
Experience in Digital marketing
Proven skills to manage a high degree of complexity in changing environment
Good potential and passion to strengthen people management skills
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Post Graduate Degree is an advantage
Proficiency with data gathering and analysis
Competency in the use of Ms Excel & Power Point
Oral Presentation Skills
Possess an entrepreneurial mind sent
Self-Starter with the ability to work independently with minimal supervision
Resilient & embraces challenge
Basic demand forecasting & logistics management
Digital Marketing Experience​
Why GSK?
Our values and expectations are at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk.
Managing individual and team performance.
Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
Implementing change initiatives and leading change.
Sustaining energy and well-being, building resilience in teams.
Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
Developing people and building a talent pipeline.
Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
Budgeting and forecasting, commercial and financial acumen.
*This is a job description to aide in the job posting, but does not include all job evaluation details.
Our goal is to be one of the world's most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
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GlaxoSmithKline