Marketing Communications officerSecurity Bank Corporation

Job Description
The Role
As Marketing Communications Offer, you will be responsible for the performance of all product-level paid and organic advertising efforts in order to achieve the unit's revenue and acquisition goals. S/he manages, supervises, plans, and executes the Digital Marketing Leads and their downlines. S/he makes data-driven decisions to optimize sales and cost-efficiency as per the business targets of the unit
How you'll contribute
Optimizes the acquisition and efficiency of digital marketing campaigns using analytics tools and general business savvy to lower acquisition costs and maximize revenue
Tests new means acquisition and efficiency by running experiments and test fast-learn-fast methods to discover new approaches to achieve business goals
Adjusts budget allocation using analytics to achieve optimized channel mix and use of funds for output
Coordinates between various teams, internal and external using shared and related business goals to achieve goals despite cross dependencies
Develops a tactical plan based on the strategy of the unit to achieve goals and business targets
What we're looking for
Bachelor's Degree in Marketing or any related field
At least 5 yrs relevant experience in Digital Marketing and/or E-Commerce from Advertising/Media/PR Events, Banking, E-Commerce industry
Effective communication strategy
Problem solving, project management and data skills. Managing a team of digital marketing
Able to run test with opportunities. Keen to details and creative