Marketing / branding manager5BDF Corporation

MARKETING / BRANDING MANAGER
 
Responsible in ensuring company products, services, and product lines that resonates with the existing and potential customers. Monitor MARKET TRENDS to maintain BRAND COMPETITIVENESS.
Improve company's reputation and drive growth.
 
Duties & Responsibilities
Analyze brand positioning and consumer insights.
Shape and communicate company's vision and mission.
Translate brand elements into plans and go-to-market strategies.
Manage marketing team working on brand initiatives.
Lead creative development to motivate the target audience to "take action."
Establish performance specifications, cost and price parameters, market applications and sales estimates.
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities.
Oversee new and ongoing marketing and advertising activities.
Monitor product distribution and consumer reactions.
Devise innovative growth strategies.
Align the company around the brand's direction, choices, and tactics.
Skills & Requirements
Proven working experience as Brand Manager or Associate Brand Manager
Proven ability to develop brand and marketing strategies and communicate recommendations to mancom and executives.
Experience in identifying target audiences and devising effective campaigns.
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.
Data-driven thinking and an affinity for numbers.
Outstanding communication skills.
Up to date with the latest trends and marketing best practices.
Degree in marketing or a related field
With relevant experience in digital marketing 
With experience in hospitality management and restaurant operations industry
If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, then, you are the one we are looking for.