Marketing AssociatePenscott Corporation

Description
Penscott Corporation is looking for a Marketing Associate that will handle the overall marketing activities of our different brands. Their tasks include creation and execution of marketing campaigns, audience and competition research and analysis, online and offline advertising, and social media management.
The Marketing Associate will directly report to the Marketing Head for the reports, conceptualization, approval, and execution of campaigns, and all other marketing activities that would contribute to achieving our business goals.
Duties and Responsibilities:
• Conceptualize, create, and execute marketing campaigns
• Conduct market research to identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Create reports on marketing and sales metrics, like conversion rates
• Assist with organizing promotional events
• Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters)
• Keep organized records of marketing metrics and results of past campaigns
• Prepare regular reports on advertising spends, social media analytics, ad and campaign performance, and other KPIs
• Monitor competitors' marketing activities
• Social media community management
• Creation of SEO and SEM campaigns
• Create marketing efforts for e-commerce platforms
• Aide in the Public Relations and Event Planning efforts of the company
Qualifications for Marketing Associate
• Must be highly creative and can adapt to a fast-paced working environment
• 1 to 2 years of experience in marketing or any related field
• Possess search engines, web analytics, and business research tools acumen
• Exceptional knowledge of computer programs such as MS Office, Adobe Photoshop, Adobe Premiere, and Adobe AfterEffects (or any editing software)
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
• Working knowledge with CRM programs
• Solid knowledge on Google Ads, Google Analytics, Google KeyWords, Facebook Advertising, and other online advertising platforms
• Proficiency with SEO/SEM campaigns
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• Photography and videography skills are a great plus
• Bachelor's Degree in Marketing, Advertising, Communication, or any relevant field
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 2
Availability for travel: No
Availability for change of residence: No

Makati, National Capital Region ·  Today, 11:28 AM
Work type
Full Time