journals Assistant for public engagementAteneo de Manila University

Summary of Work Activities and Responsibilities
Reports to the Journals Coordinator
Responsible for acquiring new subscribers and generating sales through promotions and participation in journal-related events
Responsible for retaining existing journal subscribers through effective customer relationship management activities
Responsible for increasing awareness of ADMU journals to generate subscriptions and submissions
Assists in the conceptualization of marketing programs
Ensures proper and effective implementation of marketing programs
Deals with individual and institutional subscribers, current or potential, who are librarians, faculty, or graduate students of other institutions, or independent researchers
Deals with local and foreign agents/distributors
Deals with service providers (e.g. graphic artists, video editors, photographers) and suppliers (e.g. printers, merchandising material providers, couriers) for the production of marketing collaterals
Coordinates with LS departments and offices for information and materials as well as with other ADMU offices and those of other universities
Supervises no one
Main Duties and Responsibilities
1. Marketing (30%)
Gathers market insights and assists in conceptualizing marketing programs
Contributes creative ideas, helps develop marketing program mechanics and ensures proper implementation thereof
Generates leads from all possible contact points e.g. conferences within and outside the university, book fairs, faculty and administrators attending conferences or association meetings, online search, etc.
Proposes a comprehensive marketing budget needed to execute all programs
Prepares a yearlong calendar of pertinent events to promote LS journals e.g. the Manila International Book Fair, local and international conferences held in Philippine universities in
Metro Manila and in the provinces and participates in those events via bookselling and/or display
Regularly conducts telemarketing to convert leads to subscribers and for existing subscribers to renew or add to their subscription
Verifies and updates contact details of potential and existing journal subscribers
Monitors customer engagement, including increase in readership of open-access journals
Conducts periodic surveys to improve the service provided by the Journals Office
Prepares monthly status reports of leads/inquiries, new subscribers/conversion, multiple subscriptions/cross-selling, renewal/loyalty, etc.
Helps evaluate the effectiveness of marketing programs and recommends necessary adjustments
2. Promotion (30%)
Based on market insights, develops appropriate marketing materials for different types of clients
Mails, via postal mail or email, promotional materials, e.g. postcards, letters, subscription forms, and print copies as samples to potential clients, in a timely manner and at the lowest possible cost
Promotes the latest journal issues published, using available platforms e.g. ADMU website, Blueboard, Twitter, LUXID Infoboard, Rizal Library, Radyo Katipunan, Areté, etc.
Updates the AJOL Facebook page with promotional materials and other relevant information e.g. abstracts for general readers, upcoming events, new issue announcements, tips for researchers, journal bundles, and others in order to engage general readers and entice interested institutions/individuals to eventually subscribe
Proposes and creates other channels for public engagement and promotion, such as but not limited to YouTube and Twitter
Develops and utilizes upon approval other promotional materials such as video interviews with former and current journal contributors
3. Selling (30%)
Acts as the booth manager during ADMU-hosted events that the Journals Office participates in e.g. lectures, conferences, book fairs, etc. to increase awareness of open-access journals and generate sales
Looks for and proposes other selling venues and opportunities within and outside the university
Promptly turns over any and all payment collections following the policies and procedures of the Central Accounting office
4. Office Support (10%)
Handles logistical requirements for meetings
Attends to visitors' queries and provides the necessary information and/or assistance
Assists in the user testing and maintenance of the new AJOL portal
Assists in the maintenance of the physical cleanliness, orderliness, and security of the Journals Office
Graduate of Marketing, Communication, Psychology or any related field
Preferably with one year of work experience in marketing communication and/or customer relationship management
Experience or familiarity with the research process and academic writing is an advantage
Knowledge, Skills and Abilities:
Interpersonal skills (especially in relating with customers and support groups)
Oral and written communication skills (especially in preparing promotional letters and journal usage reports)
Skill in the safeguarding of confidential records, files, and other matters internal to the office
Keen attention to details
Tenacity in completing tasks and producing a positive result