in-country Marketing ManagerRipeConcepts, Inc.

RIPECONCEPTS, INC.
 
Is currently looking for:
 
IN-COUNTRY MARKETING MANAGER
 
HC: 1
Level: Senior
 
Job Description:
As an In-Country Marketing Manager, you will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, drive traffic, and generate high-quality leads. You will have a deep understanding of various digital marketing channels and techniques, along with the ability to analyze data, optimize campaigns, and SEO strategies to achieve measurable results. You will collaborate closely with cross-functional teams and serve as team leader for the other resources, providing guidance and coaching.
Responsibilities:
Responsible for daily management of team, including executing roadmap to hit metrics agreed to
Would review all published content prior to sending stateside for final review (by me)
Backfill when short staffed
Would coordinate with U.S. marketing peer, as well as business development and sales manager for various marketing deliverables. The idea here is they are the main conduit.
Qualifications:
Bachelor's Degree in Marketing, Business, or related field or equivalent experience
In-depth knowledge of B2B industries
Experience in a management/supervisory position in Digital Marketing
Strong leadership/mentoring skills and can provide critical thinking and feedback in a way that people can receive it
In-depth knowledge of major digital marketing platforms (Google Ads, Facebook, LinkedIn, etc) and their advertising features, targeting options, and analytics tools
PPC (Pay-per-click) / SEM (Search engine marketing): experience with full campaign management from strategy, execution, budgeting management, optimization, and reporting
Paid social media: understanding of main social advertising channels as well as opportunities and activities to achieve goals
Organic social media: ideation, creation, and planning of organic social media calendar to foster community and increase brand awareness
SEO (Search engine optimization): use tools to define opportunities and provide direction and support execution to increase rankings
Solid knowledge of Analytic Tools, Google Adwords campaigns
Experience in healthcare industry is a plus
May need to be more aligned to U.S. hours (at least initially) and available for team calls, would represent team on L10s, etc.