head of performance MarketingLamudi

As Lamudi's Head of Performance Marketing, you will be working with the Marketing and Operations teams to design and optimize the company's digital marketing campaigns, with a focus on lead generation, as well as to measure their performance and overall impact on the business.
You will have the opportunity to get to know inside-out how the number one real estate property portal in the Philippines operates, by embarking on a dynamic and entrepreneurial role with a steep learning curve. This position has high strategic relevance, with exposure to several departments and Lamudi's senior management.
You are great at:
Understanding product and tracking since you will be working closely with the product management team of our consumer platform to optimise conversions etc.
Understanding multi-platform marketing and respectively a multi-marketing approach maximizing long-term value of the consumer through our web and App platforms
Tweaking your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
Managing ad placements, targeting the relevant interests and topics and use Google's in-market audiences for search ads.
Using multi-touch attribution to track touchpoints across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
Leveraging customer insights to better segment, target and reach potential customers
Exploring new marketing opportunities such as social media channels, apps, ad formats, etc.
Setting acquisition and growth targets for marketing teams spread across offline and online channels such as social, search, paid search, mobile, display, etc.
Tweaking strategies and budgets based on current performance to maximize ROI
Identifying pain points to creatively improve non-performing areas
Leading a team to help achieve business goals
What it takes:
Previous digital marketing, media buying/planning experience
Strong data analysis, proficient on MS Excel
Motivated to work in a fast-paced and dynamic environment
Eager to take on ownership and responsibilities
People Management skills
Lamudi

Philippines
Permanent
Full-time