Head Of ContentCompareAsiaGroup

Job Description
THE ROLE
The key objective of this role is to ensure CAG is the leading personal finance content marketing platform in the Philippines. This role will require you to be an expert in formulating content strategy, editorial standards, ensuring brand consistency, analytics, and optimization for multiple CAG brands. The position collaborates across all departments, including commercial, product, and the broader marketing team.
YOUR TASK
Content Strategy
Manage the overall content creation and distribution strategy for website copy, editorials, sponsored, social, e-mail, and sales enablement materials
Ensure all content is on-brand plus consistent in terms of style, quality, and tone of voice
Overseeing the development of a monthly content calendar across all owned channels and managing its execution
Benchmark content with competitors and other reputed financial publications to ensure our content is best-in-class, data-driven, accurate, and easily digestible for the consumers
Increase discoverability of our content via SEO and other distribution approaches
Editorial Management
Manage full-time and freelance writers and content managers in producing regular content for the blog
Offer regular, actionable feedback on writers' work and longer-term guidance on their career development
Work closely with the Multimedia Artist in creating eBooks, infographics, reports, videos, etc. by providing copy
Grow our email subscriber base by providing regular and helpful content that's relatable and relevant to our target audience
Being an arbiter of best practices in grammar, messaging, writing, and style.
Establishing a workflow for requesting, creating, editing, proof-reading, publishing, and retiring content. Plus working with the technical team to optimize the CMS and page layouts.
Protect our brand and uphold our high editorial standards
Writes articles and contribute editorial pieces
Handling reader complaints and taking responsibility for issues that may have arisen after publication
Content Analytics & Optimization
Be responsible for content related KPIs, and drive quarterly and annual growth strategy
Monitor and interpret external and internal metrics to make content decisions
Ability to evaluate content performance and make timely optimizations to achieve business goals.
Conducting periodic competitive audits.
Supervising the maintenance of content inventories
Working with SEO team to strategize how to optimize existing and new content to achieve KPIs
SKILLS & REQUIREMENTS
Bachelor's degree in English, Journalism, Public Relations, or related communications field.
10-12 years of experience as a respected leader in multichannel content creation (content agency, publishing, journalism, etc.).
2+ years of experience in finance, banking, fintech, or personal finance industries
2+ years of people management experience.
Proven editorial skills. Outstanding command of the English language.
Training in how to tell a story using words, images, audio, and an understanding of how to create content that draws an audience.
Skill at both long-form content creation and real-time (immediate) content creation, including distribution strategies and tactics.
Experience with creating compelling messages for different target demographics.
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
Clear articulation of the business goal behind the creation of a piece (or series) of content.
Familiarity with principles of digital marketing, the experience of using web analytics tools (Google Analytics), SEO tools, and CMS tools.
The ability to adapt quickly to the fast-paced start-up environment, to process new information on the go and translate that into customer-friendly language
Project management skills to manage editorial schedules and deadlines for ongoing campaigns.
Solid experience working with writers or editors, with the ability to offer clear guidance and deliver constructive criticism
Great attention to detail, strong organizational and time management skills
Process-driven, ability to scale content production and a strong grasp of data to make decisions
What can you expect from us?
Join a purpose-driven organization: Join us in our mission of empowering people to build healthier financial lives by putting our users and transparency first.
Work with a diverse, collaborative team: Our team of 250+ spans 6 markets is made up of talented individuals from diverse backgrounds both professionally and culturally. Join a team that acts like owners and wins together.
Grow with a fast-moving fintech start-up: Launched in 2014 and now reaching over 80 million users in Asia Pacific, we move fast and set the highest standards. We are committed to supporting our team members to develop personally and professionally as the organization grows. CompareAsiaGroup has raised over US$100 million from investors - including a recent strategic investment from Experian which will accelerate CompareAsiaGroup's delivery of innovative customer solutions
Interested applicants, please click the "Easy Apply" button to submit your application or send your CV to [Protected Info]
JobsinForex

Manila City, Metro Manila
Permanent
Full-time