field marketing executive - Nueva EcijaJapan Tobacco International

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Field Marketing Executive - Nueva Ecija
The Field Marketing Executive is responisble for driving the business growth of his/her assigned territory through consumer acquisition and retention. In order to achieve this, the incumbent needs to drive the Retailer Distribution and Wholesale Volume through a consumer-centric approach. Based on his/her assesment of the issues and opportunities in the assigned territory, making use of available information and collaboration with the Field Sales team, he/she will develop the necessary short- and long-term programs that will address the needs of the business and support the delivery of the territory's KPI's. This role will be tasked to lead the development, management and overseeing of relevant programs that are part of the over-all regional strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HoReCa channels where the over-all objective is Consumer Acquisition and Retention in the assigned territory.
What will you do - Responsibilities:
PROGRAM DEVELOPMENT
Review and understand all relevant information within the assigned territory through data understanding, competitive review, field work and insighting in order to identify issues and opportunities and develop appropriate short-term and long-term plans for JTI brands within the territory.
Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to run the program (Coordintation with Third Party Agencies, Procurement, Suppliers, TME encoding, testing and production).
LEADING IMPLEMENTATION
Develop selling tools and lead in briefing to field sales in order to guide them in the proper execution of programs across trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols.
Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the territory. Key representative of Field Marketing in overseeing all activities in the territory which will cover but not limited to: consumer and trade deals, price offs, trade incentives, bundling activities (multi-pack or premium), trade rebates, sampling and consumer brand activations.
Manage full year Sales and Marketing activity calendar in the territory.
PROGRAM EVALUATION
Survey program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any program issues.
Review performance vs objectives in terms of volume, implementation guidelines, competitive response, ease in implementation, promo spending (ROI, CTSR, CTISR). Oversee, monitor, measure execution success and program post-evaluation.
TERRITORY LEADERSHIP
New Product: Support Brand and Field Marketing on New Product Launches. Plans out pipeline volumes, distribution, merchandising and pricing standards for the territory. Develop new product consumer and trade programs that will help field sales towards achievement of business objectives.
Route to Market: Provide support in understanding and developing an efficient route to market model.
RESOURCE MANAGEMENT
Responsible for promotions budget management and proper use of program tools and materials up until closure and depletion. Establish strict management for program enablers and other support selling stock controls such as:
monetary budget
free goods
merchandising materials
premium items
physical counting of selling stocks (depot and vehicles)
OTHER TASKS
Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned area.
Who are we looking for - Requirements:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
At least 3-5 years experience in Sales,Trade/Channel Marketing, Consumer Engagment or Marketing that includes on ground Field Sales experience preferably from an FMCG company.
Good communication skills - Oral and Written in both English and Filipino
Excellent Data Gathering, Insighting and Analysis skills
Experience in Trade & Channel Development Strategy & Plan Formulation
Excellent Problem Solving skills
Knowledgeable in Project Management and Monitoring
Good presentation skills
Budget Management and evaluation experience
Adept with MS Office (Word, Excel & Powerpoint)
Strong leadership skills
Posesses a high level of integrity and accountability
Ingenious and creative
Flexible and able to adapt to different situations easily
Good negotiation and relationship building skills
Willing to be assigned in Nueva Ecija. Amenable to working anywhere within Central Luzon
Japan Tobacco International

Nueva Ecija
Permanent
Full-time