email content, Marketing & campaign strategy specialist (remote/wfh setup)Unifin
Salary: Agreement
Work form: Full time
Posting Date: 19/10/2025
Deadline: 19/11/2025
About UsAt UNIFIN Inc., we are a leading collection agency dedicated to providing innovative, compliant, and customer-focused debt recovery solutions. Our commitment to leveraging technology sets us apart in the industry.About the Role
We're looking for a creative and data-driven specialist to lead our email content and campaign strategy. You'll design customer journeys that move recipients from first contact → engagement → payment → resolution, using empathetic and compliant messaging that feels human - never spammy or robotic.This role blends creative copywriting, behavioral strategy, and performance optimization - perfect for someone who understands how to engage, persuade, and convert through email.Key ResponsibilitiesDevelop tone-based messaging (empathetic, firm, reminder, reactivation, apology, etc.) based on customer profile and account status.Write multi-stage email sequences: initial outreach, reminders, final notices, confirmations, and post-payment follow-ups.Build automated email funnels and drip campaigns mapped to each stage of the customer lifecycle.Segment audiences by behavior, payment history, and account age; personalize content using dynamic variables.Launch and optimize campaigns on platforms such as MailWiz, SendGrid, Mailgun, Customer.io, Klaviyo, or HubSpot.Run A/B tests and analyze engagement metrics (opens, clicks, payments) to refine messaging and timing.Ensure compliance with FDCPA, Reg F, and CAN-SPAM; coordinate cadence and deliverability with technical teams.Qualifications4+ years in email marketing, lifecycle automation, or outbound engagement.Strong copywriting skills with tone control for sensitive or regulated communications.Experience designing behavioral journeys and automated campaigns.Data-driven mindset with hands-on experience using at least one major email platform.Background in finance, collections, retention, or subscription-based engagement is a plus.When you join UNIFIN, you do more than joining a company. You become part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.Do you think you fit all of this? Click the apply button now!
Unifin
We're looking for a creative and data-driven specialist to lead our email content and campaign strategy. You'll design customer journeys that move recipients from first contact → engagement → payment → resolution, using empathetic and compliant messaging that feels human - never spammy or robotic.This role blends creative copywriting, behavioral strategy, and performance optimization - perfect for someone who understands how to engage, persuade, and convert through email.Key ResponsibilitiesDevelop tone-based messaging (empathetic, firm, reminder, reactivation, apology, etc.) based on customer profile and account status.Write multi-stage email sequences: initial outreach, reminders, final notices, confirmations, and post-payment follow-ups.Build automated email funnels and drip campaigns mapped to each stage of the customer lifecycle.Segment audiences by behavior, payment history, and account age; personalize content using dynamic variables.Launch and optimize campaigns on platforms such as MailWiz, SendGrid, Mailgun, Customer.io, Klaviyo, or HubSpot.Run A/B tests and analyze engagement metrics (opens, clicks, payments) to refine messaging and timing.Ensure compliance with FDCPA, Reg F, and CAN-SPAM; coordinate cadence and deliverability with technical teams.Qualifications4+ years in email marketing, lifecycle automation, or outbound engagement.Strong copywriting skills with tone control for sensitive or regulated communications.Experience designing behavioral journeys and automated campaigns.Data-driven mindset with hands-on experience using at least one major email platform.Background in finance, collections, retention, or subscription-based engagement is a plus.When you join UNIFIN, you do more than joining a company. You become part of a talented team and self-driven individuals dedicated to bringing success to the Company and their lives.Do you think you fit all of this? Click the apply button now!
Unifin
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Philippines
Permanent
Full-time
Permanent
Full-time
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Unifin
About the company
Technical Marketing & Data Automation Specialist - Freelance, Remote
Magic
MetroManila, Manila, TaguigAgreement
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