Digital Marketing specialistCagayan De Oro

Qualifications
You have at least 2 years of experience with Google Ads and Social Media.
Demonstrable experience managing SEO/SEM, marketing database, email, social media, and/or campaigns
Proven track record increasing online sales & leads
Strong attention to detail is required
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (Google Analytics)
You have excellent verbal & written communication skills in English to fulfill market requirements.
Knowledge in tools such as GTMetrix, SEM Rush, and related
 
Responsibilities
Working with a handful of clients in different industries to understand their business goals and develop innovative strategies to drive relevant traffic and leads
Working alongside UI / UX designers to create and optimize landing pages for higher conversions
Perform the on-time launch and QA of optimized, brand-compliant, and personalized digital content
Plan, create and manage ad campaigns across a variety of channels
Brand positioning on social media and managing reputation
Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
Developing social media content that is consistent with the company’s brand identity
Suggesting recommendations to adjust the social media marketing strategy for optimal results
Setting up conversion tracking (leads/calls/sales)
Track, report, and analyze website analytics and PPC initiatives and campaigns
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Staying up to date on best practices and emerging trends in social media.
Assist with regularly scheduled website testing
Other administrative work
 
Highly desirable skills
PPC campaign on Google, Facebook, and related social media
Knows how to QA / test websites on different browsers
WordPress - basic to intermediate level
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