Digital Marketing mgr 2Lattice Semiconductor

Description :
Lattice Semiconductor is looking for a Digital Marketing Manager, an individual contributor who will be responsible for SEO (on-page and technical), Web Content Optimization, Web Traffic & Engagement Improvement, and Google Analytics monitoring. The position is by default based in our Alabang office, though during the pandemic will be home-based. This role will be part of Product Marketing in conjunction with Corporate Marketing supporting Lattice FPGA products Marketing activities. These tasks require tight coordination with the Web Team, Corporate Marketing, Product Marketing, Segment Marketing, and operations contributors located worldwide. Qualified candidates must have at least 2 years' experience in Marketing Operations, Business Analysis, Marketing Communications, or related field.
Accountabilities:
Enforce SEO best practices and assist in the implementation of on page, technical and off page SEO on the company website
Conduct keyword research to determine the optimal use of words and phrases to drive traffic from search engines to our website
Gather data from Google Analytics, Google Search Console, and other platforms, to produce regular reports, and provide insights and recommendations so that website performance is optimal
Partner with other Marketing Operations roles to manage the data, processes, and systems to make the Marketing engine as efficient as possible.
Provide quarterly/monthly reports and analysis to Marketing Leadership
Engage with external agencies and partners to drive campaign performance when required
Develop documentation and road maps for processes, A/B tests, and improvements
Be a change agent. Identify key pain points across marketing, engage with a team of subject matter experts to address pain root causes and deliver sustainable solutions
Requirements:
2 years' experience in Marketing Operations, Business Analysis, Marketing Communications, or related field
Graduate of BS in IT, Communications, Statistics, Marketing or related field or equivalent
Understanding of technological or semiconductor business is a plus
Extensive experience in SEO
Strong Project Management skills
Thorough understanding of web design and site structures
Working knowledge of Google Analytics and other SEO tools
Sitecore experience is a plus
Education : Bachelors
Experience : 2 years: Marketing Operations, Business Analysis, Marketing Communications, or related field
Lattice Semiconductor

Alabang, Muntinlupa City
Permanent
Full-time