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Digital Marketing ManagerAsian Institute of Management

Salary: Agreement
Work form: Full time
Posting Date: 20/11/2023
Deadline: 17/12/2022

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Description
The Digital Marketing Manager will take the lead in developing successful, long-term digital marketing strategies for our company. He/She must have in-depth marketing experience and a passion for digital technologies. The position requires working closely with different teams to ensure consistency through all digital marketing channels. He/She will also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, the head should be able to drive all digital marketing efforts to achieve our business objectives.
Qualifications
Responsibilities
Education
Bachelor's degree in Multimedia Arts, Marketing, Communications, Advertising, Digital Technologies, or similar discipline
Minimum experience
Minimum of 5 years of work experience in social media, digital marketing, and analytics/reporting tools
Demonstrable experience in designing and implementing successful digital marketing campaigns
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics, and CRM Software
Familiarity with web design
Excellent analytical and project management skills
Build AIM's digital marketing roadmap
Manage all digital marketing channels (e.g. website, blogs, email, and social media) to ensure brand consistency
Measure ROI and KPIs and prepare budget
Develop and execute digital campaigns and initiatives to ensure high levels of customer interaction and online presence
Oversee all social media accounts
Own all digital assets of the institute: website, email marketing, social media accounts
Manage and improve online content, considering SEO and Google Analytics
Forecast sales performance trends and act proactively to increase our market segment
Liaise with Program, Admissions, and all Unit Heads to increase client satisfaction through cohesive strategies
Motivate digital marketing team to achieve goals
Monitor competition and provide ideas to stand out
Stay up-to-date with digital technology developments
Perform other responsibilities and duties that will be assigned from time to time
Build AIM's digital marketing roadmap
Asian Institute of Management

Other Info

Philippines
Permanent
Full-time

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Asian Institute of Management


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