Digital Marketing analystPrince Retail Group of Companies

JOB RESPONSIBILITIES
 
Data analytics and strategy formation
Analyzes existing data and generates actionable insight to drive business objectives which includes: 
Increasing store headcount & online to offline conversion;
New customer acquisition;
Customer retention;
Increasing customer basket;
Increasing catchment penetration;
Increasing customer lifetime cycle and value;
Reducing churn, among other marketing metrics; This also includes promoting data integrity for maintaining accurate data for analysis;
Marketing Promotions
Measures the performance of non-traditional marketing campaigns/promotions; trains and develop KPI reports that tell the story behind the data to non-technical team members to drive key marketing, product, and business decisions;
Store Operations Support
Understands performance, product and business drivers ( e.g sales, headcount, transaction count and basket size) to develop, create and drive data analysis, modeling and visualization leading to the implementation of area/store/local promotions and targeted/segmented/focused marketing strategies by the regional marketing supervisors and marketing assistants;
Collaboration
Collaborates with cross-company departments like Merchandising, DMT, ICT and Operations to maintain organization-wide data standards, define problem statements, collect data, build analytical models and make recommendations including but not limited the following:
Improved customer shopping experience;
Increased cross – selling and conversion;
Affinity studies;
Developing emerging sources of business across the system;
Media and Digital Marketing
Coordinates with Media Agencies (if any), External partners and Internal Marketing teams to maintain a Marketing Campaign Tracker across all media plans in order to ensure alignment between traditional, non-traditional, cross-channel, in-store, Social, and Digital channels.
JOB SPECIFICATION
 
Education: 
Bachelor’s degree in Business, Marketing, Statistics, Finance, Economics or related/quantitative discipline.
Number of Hours of Relevant Trainings: 
none required
Licensure and/or Certification Required:
 None required
Number of Years of Relevant Work Experience: 
At least  1-2 years  relevant work experience in data analytics or similar practice
Behavioral Competencies:  
Analytical Skills
Negotiation Technique
Diagnostic information Gathering
Conflict Resolution Skills
Administrative Recall
Resource Management
Communication and Collaboration
Initiative
Attendance and Punctuality
Knowledge and Skills: 
Excellent written and verbal communication, presentation abilities and computer skills
Ability to multi-task; work both independently and in a team structure; have sound judgement and business acumen
 

2 to 4 Years Experience