Digital Marketing analyst & advisorMultiplyMii

What we are looking for:
We are seeking a Digital Marketing Analyst to join our AU based client. You will be joining the founder and principal consultant in delivering best in industry advice and strategy to a broad range of for purpose small businesses. You will work alongside a team of specialist freelancers who have been hand picked to help each client through their digital transformation. You will help the principal consultant to define the digital marketing strategy and real tactics by managing performance, reporting, analytics, tracking and business insights.
The Digital Marketing Analyst will be responsible for developing and delivering innovative reports, evaluating existing tools and collecting insights to capture performance, optimisation recommendations and define new opportunities for the client.
You will be helping small businesses to build out their in-house digital marketing functions by providing them with independent performance reports, advising on best practice and planning digital marketing tactics. You will be helping small businesses to exit the hamster wheel of jumping from agency to agency, and instead, crafting an in-house function that is passionate about what they do!
The Data Analyst's responsibilities include but are not limited to:
Analyse and provide insights and regular reporting around site traffic, revenue, lead generation, acquisition performance and customer data across multiple channels including cross-site conversion funnels, key metrics for ecommerce, subscription and lead generation sites. This will include tools such as Google Analytics, Shopify, WooCommerce, Wix and similar other tools.
Ownership of tagging (with Google Tag Manager for Google Analytics & Ads and Facebook Events Manager / Pixel) to implement digital marketing tags and/or event tracking and Goal set up.
Build dashboards using Google Data Studio. You will begin with a template that we will supply and initially be duplicating this template. Over time we would love to work with you on further developing this dashboard.
Ownership of UTM structure and taxonomy.
Analyse, report, and optimise client's performance media campaigns together with external freelancers and agencies across SEM, SEO, Paid Social.
Produce keyword research to identify opportunities for SEO and SEM.
Evaluate existing digital analytics tools and data sources to improve the accuracy and effectiveness of the client's existing dataset, ensuring data integrity processes
Oversee website performance and data driven experimentation
Creation of digital insights, business analysis and recommendations through market research, competitor and other client analysis and industry trends
Qualification:
3-5 years similar experience, preferably working with small businesses.
Expertise with web analytical tools including Google Analytics, Google Data Studio
Experience working with Google Ads, Facebook Ads, Email Marketing Platforms, Heat Map Software, Google Search Console, SEO Tools (we use Ubersuggest)
Preferentially experience with Twitter, LinkedIn Ads.
Note: You will not be expected to set up and run your own campaigns. You will be reporting on campaigns in regular intervals and advising on improvements. You will work on one small campaign to keep your touch on the tools.
Google Analytics and Ads certifications are preferable.
Ability to provide actionable insights and communication with various stakeholders. You will be asked to create video tutorials to assist clients with their implementation.
Analytical, results orientated and data driven
Why MultiplyMii
MultiplyMii, a premium Recruitment and HR Services, is growing FAST and we are currently looking for a Data Analyst who desires to be part of an exciting organization that rewards and appreciates its team members.
One unique benefit for you is that MultiplyMii will be there to hold your hand every step of the way, providing you with onboarding guidance, professional training, and attempts to cross every barrier to success as early as possible. We are here to give you every opportunity to succeed in this job and build yourself a stable, secure future. We also offer:
SSS
Philhealth
Pag-ibig
Healthcare (HMO)
Birthday Bonus upon probationary
Regularization Bonus
13th Month Pay
Paid Service incentive leave(SIL) upon probationary
Regular Holiday Premium upon probationary
Annual performance appraisal subject for review
Access to our free Learning and Development programs
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MultiplyMii

Philippines
Permanent
Full-time