Customer acquisition specialistAIA Group

Job Description
At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
So if you believe in inspiring a better future, read on.
WE ARE LOOKING FOR .....
Responsible for providing marketing recommendations and developing data driven insight into AIA customers so as to enhance customer experience
Identify customer proposition, partnering with internal and external stakeholders, drive agency engagement strategy and monitor results.
Recommend and execute marketing strategies and initiatives to drive: increase traffic / access, leads generation, conversion rates, create deeper engagement, revenue and profitability leveraging on analytical insights on agency and customers.
Serve as an expert on digital marketing platforms and tools, monitor trends in digital marketing best practices, tools applications, channels, and technologies to improve sales performance and agency digital leads generation experience.
Provide support and direction to the team on all aspects on digital content creation, leads generation, nurturing, and eCommerce effectively manage workload, vendors and all projects.
Work closely with Marketing, collaborate with Agency Training to lead and facilitate digital workshops for all stakeholders to upskill, share best practice, collaborate to create new and creative digital engagement experience.
Collaborate with relevant stakeholders on creation/designing performance dashboard.
Research market conditions, collect intelligence and perform analyses in areas such as product preferences, market penetration, market practices and sales trends
Prepare relevant forecasts and recommendations based on market research
Develop data driven insight on AIA customers behaviours, buying preferences and patterns
Identify initiatives that enhance the positioning and offering of AIA products and service
Coordinate customer survey with customer service team and develop improvement plans in response to customer surveys