country Brand lead - vaccinesPfizer

The Country Brand Manager/Lead - Vaccines (CBL - Vx) will report to the Category Lead - and will be accountable for developing & executing the brand strategies & tactics for Vaccines in-line brands as well as help prepare the launch of incoming brands.
This is a permanent position.
Core Activities:
Prepare Brand Plans for assigned brands.
Prepare pre-launch plans for incoming launch brands
Develop and execute brand strategies / tactics for product responsibilities and lead the implementation and delivery of marketing deliverables
Implement and expand the patient support program of product responsibilities.
Develop detailed tactical implementation plan to prepare for execution and tailors as appropriate for segments and leverage best practices
Drive innovation in a highly dynamic and competitive market by challenging the status quo
Manage the marketing operational budget versus realization in order to ensure effectiveness of budgeted expenses
Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
Actively collaborate with cross functional team members in creating/adapting promotional materials for local use and best leverage available global/regional materials, resources and expertise to support local needs
Align key stakeholders - medical, sales, regulatory, supply chain, finance, and other country functional colleagues - to business objectives, strategies and tactics for the brand
Provide cross-functional brand leadership - across field force, account mgmt, finance, medical, PA, legal, regulatory, etc
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
Build and maintain relationships with key external stakeholders such as KOLs and patient advocates
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Prepare monthly tracking reports for each program progress by brand
Oversee country training for the field force (ie. product and market positioning, etc)
Support Category Lead on long range forecasting, OP planning and budget/sales target allocation
Key Accountabilities:
Brand Plan Development: Brand strategic plan, tactical planning, prepare execution
Promotional Campaign development: Design campaign messaging; oversee material production
Alignment across functions : Ensure country needs are considered and reflected in brand strategies and plans through close collaboration of the cross-functional brand team
Shared Accountabilities:
Forecast brand performance and track progress towards targets (with the Category Lead)
Organizational Relationships:
Reports to the Category Lead
Works closely with Medical Manager, Medical Field Manager, and Field Force
Aligns key cross-functional stakeholders - medical, marketing, sales, finance, regulatory, supply chain, key accounts, legal, compliance, country and regional management, country functional colleagues
Educational Requirement:
3+ years of pharmaceutical marketing or other directly relevant experience
Able to communicate very well in spoken and written English.
Bachelor's Degree, major in business or medical related, master degree or MBA desired
Technical Skills Requirement:
Experience in marketing
Strong skills in communication, organization, prioritization and time management.
Marketing, Customer and Competitor Insight
Marketing Execution
Sound level of analytical skills - able to perform simple to moderate data correlation cross and triangulate data from various sources
Good interpersonal skills, collaboration/negotiation skills
Vendor and external stakeholder management
Proficiency in English and advanced skills on excel, PowerPoint
Resourceful and has sound problem solving abilities
Work under stress to meet project deadlines
Highly self-motivated and strong leadership skills
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Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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Pfizer

Makati City, Metro Manila
Permanent
Full-time