country Brand lead - cv metPfizer

ROLE SUMMARY
Directs marketing direction for products/portfolio. Creates market plan and/or launch programs to drive demand and maximize sales of a specific product, product line, or product area. Evaluates brand performance. Provides briefs and oversees development and production of marketing materials. Directs or provides leadership as a consultant to the sales force by coordinating activities such as advertising, customer relations, and product strategy implementation to achieve product marketing objectives. Recommends product development and/or enhancements as a result of brand performance, and feedback from customers and/or sales force.
ROLE RESPONSIBILITIES
To develop short and long-term strategic plans and tactics for Eliquis/Internal Medicine/Global Brands to grow sales, profit and market share position
Monitor, assess and anticipate market dynamics in developing a robust marketing plan. Interface with all areas including Sales/Regulatory/ Quality/ Finance/ Supply Chain/ Medical/Channels H&V in order to completely manage the assigned business
Develop and drive product/portfolio promotion programs supporting salesforce including education programs, marketing tools such as e-detailers, leave behinds and other materials, and train the field force in communicating key messages
Identify market opportunities and develop relevant customer segmentation, pricing, positioning strategies and communication platforms to drive portfolio performance
Establish a solid partnership with internal (i.e., FF, medical, enabling teams) and external stakeholders (i.e., KOLs, medical societies), as well as with the regional/global team to drive alignment and execution of programs
Forecast brand performance to include demand and inventory monitoring, track progress against metrics, and make adjustments to maximize results
Allocate and manage in-country portfolio A&P and P&L
Explore, develop and oversee potential launch programs
Responsible in assessing all risk involved (Product supply/quality/safety/compliance and HCP interactions) in order to safeguard the company from possible exposure
QUALIFICATIONS:
Degree/Certifications:
College graduate at least 4-year degree course
B.S. degree within a scientific discipline or Marketing or Business Management is preferred.
Experience:
Knowledge of applicable regulations and standards affecting Pharmaceutical/ Medical Products.
Minimum two years of Senior Sales/Marketing Role or strong experience in Institutional selling.
Prior Pharmaceutical / Medical product Industry Experience to include Physician/ Hospital Account Based Selling Experience, Training, and Product Management in Hospital products is preferred.
Must have strong technical/scientific background.
Key Skills and Competencies:
Excellent product/project management capabilities.
Very strong interpersonal skills. Strong oral & written communication skills, good analytical and conceptual abilities, and team orientation.
Must demonstrate ability to set vision and strategy, understand the business, and build and inspire teams for success
PHYSICAL/MENTAL REQUIREMENTS
Office work, that includes traveling (training, fieldwork, key society/KOL and official business meetings, others)
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel may require up to 33% for this role
May include domestic and international travel to attend trainings, meetings, conferences and conventions
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
Pfizer

Makati City, Metro Manila
Permanent
Full-time