Content WriterSupport Services Group

DEFINITION
A marketing function, Content, at the most basic level, is information. A Content Writer is someone who provides written content to promote the products and services of a company through marketing materials, collaterals, and other projects, whether in traditional, social media or any other platforms.
A Content Writer handles the ideation and creation of compelling content including website material, newsletters, articles, documentation for print, blog posts, social media content, digital (video/audio) advertisements, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders.
Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication or release on the web.
The Content Writer will be required to constantly communicate with Company Leadership, and the Brand & Marketing Team. Aside from writing content, the Content Writer will also be responsible for making sure that the various platforms where Company content is present such as it's website, digital sites, and other pages content cohesively connect with one another. They're also responsible for setting the overall tone of the site. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site.
JOB PURPOSE
Will be responsible for managing the content creation released in the company's website, blogs, news articles, social media posts, content for all advertisements, services and product descriptions, case studies, whitepapers, e-books, Company bios, and landing pages.
The person assigned to the role is expected to write engaging content for the company's promotion. He or she would also be responsible for planning and create content for print, reviews, product descriptions and digital media. Producing well researched, engaging and audience-oriented content.
The Content Writer creates unique and quality content for the required niche after thorough research within deadlines.
The Content Writer's work is meant to directly speak with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job.
Will collaborate and work closely with the CMO and the Brand & Marketing Team in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and the rest of the Marketing team, plus extensive research to locate the best possible information. Being able to understand business models and the client's overall goals are also important, so superior communication is always a necessity.
PRIMARY RESPONSIBILITIES
Content Writing will be considered a significant pillar in the Brand & Marketing strategy. The person shall be responsible for connecting with audiences and to convert them.
A Content Writer is expected to write engaging content for the company's promotion. He or she would also be responsible for planning and create content for print, reviews, product descriptions and digital media.
Producing well researched, engaging and audience-oriented content on tight deadlines is part of content writing jobs.
Create content marketing campaigns to drive leads and subscribers and use SEO best practices to generate traffic to our sites/landing pages
Actively manage and promote our blogs, news articles, and pitch decks, to relevant thirdparty platforms
Edit, proof-read, and approve content produced by other members of the team
Collaborate with other departments of the Company to create innovative content ideas
Developing unique and attractive headlines and body, with the proper facts.
Constantly creating original content after doing competitor analysis
Developing a good network over social media
Taking inspiration from current trends to stay ahead of the competition, writing a variety of content which are on different niche and of various forms
Requirements
QUALIFICATIONS & SKILLS
Must have a Bachelor's degree in any of the following: English, Journalism, Communications, or Creative writing
Must be a person with a strong work ethic
Passionate about writing in a variety of tones, on a variety of subjects, within a variety of structures
Ability to cope with a fast-paced and pressured work
Capable of writing quickly and perform under tight deadlines
Strong attention to detail and a strong analytical mind
Accurate and organized
Excellent written and verbal communication skills
Impeccable spelling and grammar
Solid grip on grammar and style
Creative ability to generate content ideas
Strong research and data gathering skills
In-depth understanding of the company's current products and future concepts
Willingness to listen to the need and requirements of the clients of SSG
Ability to prioritize multiple simultaneous projects/deliverables to successful completion (i.e., in a quality and timely manner) is a key requirement
Must be willing to work on working hours required by the role
Ability to think creatively and innovatively
Social Media savvy and knows about current trends and issues.
Knowledge on latest trends (Global and Domestic memes, trending catch phrases and challenges and other trending social media topics)
Support Services Group

Makati City, Metro Manila
Permanent
Full-time