campaign Automation specialist iRELX

Campaign Automation Specialist I
Description:
We're looking for a Marketing Automation Specialist with a passion for email marketing and marketing automation platforms. You will implement global best practice for email communication, lead nurturing, advanced segmentation, contact data management and data hygiene. This position will be responsible for the design and execution of email marketing campaigns and contact data management within Eloqua. This role supports the marketing of existing and new solutions by working closely with marketing managers to leverage our solutions effectively in our overall marketing strategy.
Roles and Responsibilities:
Setup, test and deploy email marketing campaigns of varying complexities within Eloqua
Production, distribution and communication of email creatives as appropriate for targeted customer segments
Create, test and deploy Eloqua Engage email templates to support Sales users and Marketing Development Representatives
Create, test and administer Eloqua forms and form processing steps
Contact data management including the upload of marketing and event lists, advanced segmentation and contact data quality
Conduct peer-to-peer QA to eliminate customer facing and technical errors
Monitor email performance and track results to optimize campaigns with appropriate tools
Communicate measurements and performance against the established criteria; define recommendations and present to Marketing decision makers
Leverage existing Oracle/Eloqua apps, when appropriate-to increase campaign effectiveness
Develop understanding and strengthen knowledge of email marketing best practices within the marketing team
Assistance in development of Eloqua campaign pages to support the marketing managers
Qualifications:
4-year college degree, preferably in Communications, Marketing or Business
1-2 years' experience in a Marketing environment. B2B experience preferred
Eloqua certification is preferred, not required. An equivalent automation platform could suffice
Experience with Eloqua Profiler and Engage is a big plus
Experience developing or implementing nurturing and scoring programs preferred
Strong oral and written communication skills
Strong proofreading and editing skills with the ability to think critically about the content
Ability to prioritize and deliver with high-impact results
Knowledge of effective contact data management including audience segmentation within a marketing automation platform
Expert knowledge of and ability to code HTML and CSS
Adobe Photoshop capabilities in image optimization and resizing images
Good to advanced knowledge of Microsoft Office
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact [Protected Info] or if you are based in the US you may also contact us on 1.855.833.5120.
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RELX

Manila City, Metro Manila
Permanent
Full-time