Brand strategistMagic

We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience. Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels. To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry. Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.
Responsibilities
Gather feedback from sales and analyze consumer behavior to define our company's positioning
Craft our differentiation strategy
Create guidelines that define our company's voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they'll be working on (for example ebooks, email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop and craft our email marketing and social media strategy
Execute email campaigns
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges
Requirements
Work experience as a Brand Strategist or similar role in Marketing
Portfolio of brand-building projects is a plus
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
Communication and writing skills
Creativity
BSc/MSc in Marketing or relevant field
Benefits
Full-time work from home arrangement;
Single Parent Leave;
Medical / Health Insurance;
Paid Sick Leave;
Paid Bereavement/Family Leave;
Paid Holidays;
Paid Vacation Leave;
Maternity & Paternity Leave;
Medical, Prescription, Dental, or Vision Plans; and
Opportunities for career growth and internal mobility.
Magic

Metro Manila
Permanent
Full-time