brand Marketing ManagerXLD Finance

Job Description:
Plan and drive multi-channel brand marketing strategy from end to end, including channels including but not limited to social media, email marketing, community outreach, strategic partnerships, brand collaborations, PR and 360 campaigns to drive awareness and improve brand sentiment
Support and drive engagement and participation of the Guild through PR and Communications, community building, social media, etc
Develop integrated campaign plans that include activations across many formats and channels (e.g. video, interactive, social)
Collaborate with cross-functional teams event, community, analytics, research, and performance marketing teams throughout the campaign development process
Develop, maintain and execute marketing campaigns for consumer-facing web3, cryptocurrency and more.
Explore new community-friendly platforms to facilitate the expansion of the user base and awareness.
Develop and help create/foster our brand positioning, voice, and values (website, newsletter, blog, social, forum, etc.)
Stay on top of technology trends and announcements within the Crypto space
Assist in setting brand narratives a and coordinate brand campaigns.
Understand the full marketing mix across paid, owned and earned and when to pull various marketing channels (events, digital, social).
Requirements:
5+ years of previous experience in brand marketing, digital marketing, brand strategy.
You have a strong passion and strong interest in Web 3.0.
Experience managing and growing a community (preferably in a Fintech/Crypto/web3 company)
Experience with marketing campaigns utilizing influencers, TikTok,,Twitter, and/or Discord preferred
Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
Understand persona work and how to grow a brand through strategic planning and previous crypto experience not required but certainly a plus!
Must be located between GMT +8 or GMT +7 time zones
Benefits:
Exciting startup working environment at the forefront of new economic and financial ecosystems
Startup aligned incentives that support you in a rapidly growing business
Work from Home
Health Care Plan (Medical, Dental & Vision) subject to company policy
Paid Time Off (Vacation, Sick & Public Holidays)
Training & Development
XLD Finance

Philippines
Permanent
Full-time