brand Marketing - leadShopee

Job Description: * Develop brand strategies, promote brand growth and expansion, implement brand plans * Develop insights-led and data-driven campaigns * Create and manage offline marketing programs and campaigns - with particular expertise Job Description: Develop brand strategies, promote brand growth and expansion, implement brand plans Develop insights-led and data-driven campaigns Create and manage offline marketing programs and campaigns - with particular expertise on the FTA television landscape in PH Manage projects and deliver large scale 360 projects that involve television networks, -media agency, and internal team coordination Innovate and launch O2O campaigns that involve driving an offline audience to online purchasing behaviour Hire, train, and manage brand marketing team members across strategy, project management, execution, and analytics verticals Launch new campaigns, optimise current campaign and audiences, whilst creating new targeting groups across all markets Creates top-to-bottom marketing funnel: from brand awareness to lead generation to acquisition Manage cross-functional tasks in delivering campaigns Ability to define campaign look-and-feel across all channels Has a clear understanding of consumer behaviour drivers Analyses performance and execution of marketing campaigns, provide key learnings and recommendations that will improve the business Requirements: Bachelor's degree in Marketing, Business, or related field. MBA preferred. With at least 7 years of experience in brand management, brand marketing, or marketing management Experienced in people management, with at least 5 years as a direct line manager Proven ability to work cross-functionally Experience managing a brand across multiple markets Creative thinker and problem solver Strong communication skills Project management experience, with a solid understanding of project management -principles and techniques Strategic thinker able to identify long-term opportunities and trends Data driven and analytical Up to date with market trends and competitive activity Adept in PH media landscape
Monster

Manila City, Metro Manila
Permanent
Full-time