brand Marketing executive - philippinesLove, Bonito

About Us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.
Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we're on the cusp of something great, where we're working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There's a lot more work to be done with all of our exciting plans. So we're looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).
The Team
The Love, Bonito team is a passionate, dynamic, innovative and fun-loving family. From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talented individuals with one unified focus - our customer, the Love, Bonito woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet considerate approach in creating the right experiences, products and content for her. With big dreams and a grand mission, we're looking for great like-minded people to join us - people who are as passionate, fearless and entrepreneurial.
If you're looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
The Role
You will play a key role in the supercharging of the brand's strategy across digital and future retail touchpoints for the Philippines. Reporting into the Brand Marketing Assistant Manager, you will play a pivotal role in the expansion and elevation of Love, Bonito's digital and physical experiences to engage, build and nurture our LBCommunity.
You Should Have / Be:
A passion for digital marketing, community and storytelling with a strong consumer instinct
Ability to think strategically in a customer-centric, user-driven way
Both creative yet analytical abilities
A passion and genuine interest in our brand and mission - fashion and our community of women
Extreme ownership as well as a mission-first and performance-driven mentality
Leadership skills in coaching, motivating, and driving teams
Strong communication skills with both internal and external stakeholders
Strong influencing abilities to build strong relationships with stakeholders across all functions and levels
Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We're Better Together; A Growth Mindset!
Main Responsibilities
Build our Love, Bonito community in the Philippines
Support in PH brand strategy by localising and implementing performance-driven Brand campaigns working closely with the Marketing Manager on an overall integrated marketing plan.
Initiate & roll-out country-specific customer loyalty rewards program, onboard partners for loyalty perks
Support and execute all relevant virtual and physical brand activations across various spectrum and mediums of brand's experience - Product launches, styling workshops, PR events, media launches and more to engage and grow community base with customers and influencers.
Monitor, track, analyse, and report on performance of community growth and optimisation across all localised community touchpoints and social platforms
Adapt locally Brand guidelines to define local contents on EDM's
Follow, compile and share industry-related news and generate ideas around trending topics, identify gaps and opportunities to further enhance campaign dimensions
Kickstart and develop marketing partnerships
Build PR agency partnership to develop and maintaining relationships with local media publishers
Support in local influencers strategy by creating on content and ideation together, and sourcing for new influencers to drive traffic, build buzz and brand awareness, and radiate LB's brand story
Proof-read, manage and contribute to localised copy for diverse marketing distributions (press releases, website material, EDM, social media etc.) and press kits if any.
Develop relationships with key stakeholders and implement processes
Collaborate with all relevant internal teams, i.e., Growth, Creative, Product, Design, Commercial, Retail and create efficiencies across workstreams, run creative tests and new projects.
Requirements
1-2 years of relevant work experience with an omnichannel or direct-to-consumer brand. Fresh graduates are welcome to apply.
Solid hybrid hands-on experience in email marketing, community and events management, content planning, and creation.
Great team player with strong communication skills
Past experience in a high growth, fast-paced and dynamic environment
Benefits
A dynamic, no corporate-BS environment to learn, grow, and really make an impact
Competitive salaries
Remote Work Stipend
Laptop Stipend
Supportive and awesome international teammates
Love, Bonito

Manila City, Metro Manila
Permanent
Full-time