Brand Manager - hygiene (ph)Reckitt Benckiser

Job Advert
Want to drive the masterplan behind a leading brand? As a Brand Manager - Hygiene (PH) at RB, you'll have the freedom to take a major market by storm.
Brand Manager - Hygiene (PH)
Manila, National Capital Region
Competitive Salary & excellent benefits package
Focusing on a dedicated market, you'll make your mark by making sure we do the same. You'll:
Lead the equity, innovation and activation elements of an ambitious country category strategy
Work with supply, sales, area and finance to secure a bigger market share
Execute commercial plans
Supporting the setting of pricing and distribution strategies
Helping to shape new business development initiatives
Take the lead on region-focused product launches.
You'll succeed because...
...you're a natural marketer. You:
Have experience in marketing models that reach beyond the traditional
Have worked in an FMCG setting before
Are a proven strategic thinker, with a background in brand planning and activation
Are analytical in your approach
Have the leadership and communication skills needed to get others behind your projects.
You'll love it because...
...you'll have the freedom to make a difference. You'll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
Summary of Responsibility
Work with supply, sales and finance to develop and execute successful Brand Plans to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by Area
Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
Provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands
Execute product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
Implement portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term; Implement media strategy and plans
Manage development and activation of local brands
Accountable for marketing budget on assigned brands
Implement market copy strategy for brand and ensure adaption possible for category across area
Partners with media / consumer and market insights to implement media strategy and plans
Equality
In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.
Reckitt Benckiser

Manila City, Metro Manila
Permanent
Full-time