avp - digital sales & Marketing - acquisitions analytics officer (cbna - global consumer bank)Citigroup

The E-Business Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Strong communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. This role will hold digital analytics strategy and implementation across digital sales web and app experiences for various product lines including cards, loans, and bank, etc. This person will partner with product and journey owners, to deliver precise tagging and provide insights. Deep expertise in Adobe Experience Cloud (Adobe Analytics, Adobe Target, Adobe Audience Manager) implementation and usage will be critical to the success of this role.
Responsibilities:
Manage the development and execution of digital campaigns with an emphasis on executing the channel's budget, targeting strategy, execution, and creative strategy
Work closely with partners to ensure that they provide maximum value to delivering flawless execution and value-add strategic support
Develop a partnership and analysis framework to ensure optimal efficiency
Help define the channel's creative strategy and development across desktop, mobile, native, and social platforms
Update landing pages to account for product changes
Manage the testing and QA of assets for the accuracy, functionality, and flow of digital experiences and document as necessary to ensure flawless execution
Manage oversight of the compliance operations; ensure that the channel acquires and maintains required targeting, creative, and modeling compliance approvals
Work with key partners across the business including product management, marketing, legal, compliance, risk, and fraud teams
Manage multiple projects across several partners and facilitate projects to meet deadlines
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Lead digital analytics implementation across newly launched sales and acquisition journeys and upgrade analytics implementation for existing journeys. Maintain Adobe Marketing Cloud governance, ensuring structural consistency across the region and user access.
Standardize sales funnel reports in Adobe Analytics for business users; analyze onsite and in-app experience, identify opportunities for conversion optimization, provide insights for testing & optimization.
Spearhead DMP implementation, ensuring deep integration with existing Martech/Adtech stack and proprietary systems. Select, onboard, and integrate missing components of Martech/Adtech stack, necessary for digital sales growth.
Qualifications:
5-8 years of experience
Banking or financial services experience
Excellent written and verbal communication skills, honest and direct in your approach to giving feedback
Impressive communication and presentation skills, including the ability to sell ideas to varying audiences
Demonstrated organization and time management skills
Proven leadership and supervisory skills
Utmost attention to detail especially as it pertains to following legal and compliance guidelines
A keen sense of curiosity and willingness to ask questions that can drive positive change
Proactively looking for ways to improve existing processes to drive efficiencies
An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making
Education:
Bachelor's/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Product Management and Development
Job Family: Digital Product Management
Time Type: Full time
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .
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Citigroup

Quezon City, Metro Manila
Permanent
Full-time