Assistant Manager, marketing analysisMelco Resorts & Entertainment

Job Description
REQ9712 Assistant Manager, Marketing Analysis (Open)
Position Summary
Assistant Manager, Marketing Analysis is responsible for supporting key decision makers and marketers with data insights that help them make better decisions or strategies in a timely manner.
As a senior member of the team, he/she will be tasked with communicating with internal stakeholders in translating their data requirements, ensuring that these are aligned with business objectives.
He/she may also be required to review the work of junior analysts and coach his/her peers with more efficient ways of using key software tools, Microsoft Excel and SAS Enterprise Guide.
Primary Responsibilities
Furnishes reports and analyses to the Casino Marketing team to support their marketing and operation initiatives, such as pro-forma and post-analysis of events and promotions, casino sales team performance, and the like1.
Prepares property-level periodic reports of key performance indicators and interprets prevailing trends for review by management on matters related to casino marketing, patron reinvestment, patron theo win, etc.
Conducts ad hoc analysis as requested by management
Conceptualizes and develops direct marketing campaigns from insights derived from data.
Assists in data-mining and predictive analysis
Responsible for training and guiding analysts in using the SAS application, while reviewing their work.
Performs any other projects or tasks as assigned by the Manager, Marketing Analysis
Recommends and/or executes management policies to hire, transfer, suspend, layoff, recall, discharge, re-assign, or discipline employees.
Key Performance Indicators
Annual revenue and EBITDA for casino1.
Direct Marketing campaign performance
Amiable and effective communication skills
Timely completion of delegated tasks with accuracy
Displays a high commitment in delivering customer service, internally or externally.
Qualifications
I. Experience
Preferably 3 to 5 years of experience in the field of Business Intelligence and Analytics. Marketing and operations experience in gaming or hospitality industry is an advantage.
Proven track record in highly numerate and analytical roles.
II. Education
Tertiary qualifications in mathematics, statistics, economics or marketing
III. Skills / Competencies
Good interpersonal and communication skills
Ability to establish relationships between transactional data and product attributes with business performance
Ability to extract value-adding insights from data
Must possess strong English communication skills.
Highly proficient in SAS e-Guide and SAS WRS/IDP. Knowledge in SAS programming is preferred.
Highly proficient in Microsoft Office and other relevant applications.
Knowledge in R programming is an advantage.
Comprehension of data structure in various systems downloads, integrations and processes.
IV. Other Attributes
Able to work with large and complex data.
Proven capability for telling a good business story using data is an advantage