Account Executive, trade marketingRoyal Caribbean Cruises

WELCOME TO A CAREER WITHOUT BOUNDARIES
A game-changer in the industry - and for your career: Celebrating 40 years as a leader in the industry, Royal Caribbean Group has been Anchored In Excellence, and consistent in providing the best vacations for our guests. Our success is achieved through the incredible talent and collaboration of our shipboard teams, through our large and complex operations; and as we continue to grow and evolve as a company, we always challenge ourselves to innovate and exceed expectations.
OUR VISION
Our vision is to empower and enable our EMPLOYEES to deliver the best vacation experience to our GUESTS, thereby generating superior returns to our STAKEHOLDERS and enhancing the wellbeing of our COMMUNITIES
Position Summary:
Manage marketing programs for all Sales areas, including but not limited to Field Sales, Inside Sales, Incentive Sales, National & Corporate Accounts and the Travel Agent community. Coordinates and act as a liaison with Sales, Marketing, Fleet Operations and Revenue Management customers to manage the development of creative, flow of projects, approval of promotional materials and marketing asset placement. Responsible for ensuring consistency of message and image in all marketing programs and capturing efficiencies and synergies in program execution across all sales areas to drive demand and control costs.
Essential Duties and Responsibilities:
Develops comprehensive, multidimensional marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately through all cooperative program media: direct mail, newspaper, television, internet, etc.
Develops annual product marketing programs and assist in establishing annual brand objectives, strategies, and positioning for Sales
Proactively works across all areas involved in the development and execution of marketing and promotional programs, including Sales, Marketing, Revenue Management, Fleet Operations and Purchasing to ensure that programs convey desired messages, run on time and are cost-effective. Interacts with customers on the execution of marketing and promotional programs
Ensures consistency of message and image in all marketing programs and capturing efficiencies and synergies in program execution across all sales areas to drive demand and control costs.
Analyze potential travel partner client needs and coordinate the development, execution and follow-up of the sales portion of the strategies, including the development of programs, contests, incentives, flyers, etc. Analyze Revenue streams and product needs to develop, execute and follow up with programs incentives, and/or contests
Develop Sales tools to support product focuses, new policies and procedures, etc.
Compile information & action plans from assorted Sales teams to provide up-to-date status of sales activities/efforts
Design, develop, manage and execute all Retail sales initiatives, including point of sale items, window displays, and as-needed requests per region and/or account.
Work with Special Events team on coordinating items, marketing materials and collateral for bi-annual National Sales Meetings, inaugural sailings or other events, as needed.
Responsible for upload and maintenance of information on various web tools, including but not limited to CruisingPower and Intranet site
Qualifications, Knowledge, and Skills:
Must be resourceful with a 'yes, we'll make it happen' attitude
Ability to multitask in a fast paced environment & adaptable to constant change
Ability to meet deadlines.
Ability to solve practical problems & deal with a variety of variables in situations where only limited standardization exists.
Ability to use business and marketing knowledge to make decisions and get results
Ability to use multiple communication and interaction methods to collaborate effectively, obtain results and develop customer champions
Skilled in identifying commons needs across business areas, providing viable resolutions, and customer service
Proficiency in communicating ideas, marketing and promoting concepts
Ability to manage multiple tasks
Strong attention to detail, grammar and ability to accurately proofread marketing materials
We know there's a lot to consider. As you go through the application process, our recruiters and will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.
Royal Caribbean Cruises

Philippines
Permanent
Full-time