Position Summary:
The primary function of the Account Executive, Email Marketing will be to code, QA and deploy email campaigns within Exact Target SFMC, at the direction of the Lead, CRM. The role will be highly focused on ensuring an accurate and timely deployment by following the promotional calendar and working closely with external and internal agencies and stakeholders.
Essential Duties & Responsibilities:
Develop and lead day-to-day execution of email marketing campaigns, including working with internal stakeholders and external vendors to develop assets.
Build email segmentation criteria and targeted lists by performing SQL query pulls within SFMC.
Manage the production, asset delivery, and QA process to ensure a timely/ accurate deployment.
Utilize Journey Builder to build and monitor transactional and triggered email programs.
Monitor EM campaigns, report results and provide recommendations on how to improve performance through optimizations.
Propose and execute campaign test plans.
Assist in improving email operations, campaign and database processes, and overall deliverability across domains.
Utilize Jira project management tool to keep track of day to day progress and ensure project timelines are met in a timely manner
Perform documentation for all key projects, steps and stretegies
Qualifications, Knowledge, & Skills:
HTML and CSS coding knowledge is a must
Education: BS/BA in Marketing or related field
Experience: 2- 3 years experience in email marketing and or HTML coding experience
Execution: excellent attention to detail and follow through
Project management: ability to manage multiple campaigns and cross-functional team members
Familiarity with metrics-based marketing
Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM
We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions.
Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon.
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
Royal Caribbean Cruises
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Permanent
Full-time
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Royal Caribbean Cruises
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