trade Marketing OfficerAll Food Asia, Inc. (ALFA)

TRADE MARKETING OFFICER
 
JOB RESPONSIBILITIES:
 
Plan, Lead, Organize, Control (PLOC) Trade Marketing Programs
Formulates and recommends sales generating marketing programs that are aligned to the BU strategy.
Analyzes and evaluates KPI reports such as Sales, Product Mix, Promos, Trade Area Intelligence, Consumer Behavior, Competition.
Ensures all marketing programs are implemented following the set marketing guideline and policy.
Lead by Training Dept, works as a training consultant for all instore Marketing-related activities and/or requirements.
Retail Trade Intelligence & Customer Sensing
Conducts regular site visits to assess and evaluate instore and trade area activities and/or developments.
Recommends ways to gather data on customer's pulse and Research requirements as needed.
Brand Equity Management
Works closely with the Multimedia Artist to ensure all stores are complying with the established marketing display guidelines.
Provides inputs on external awareness assets and/or platforms that the brand can maximize including but not limited to directional signages, transport and residential banners, local store flyering, digital etc.
Administrative Tasks
Prepares, submits and presents weekly and monthly performance monitoring report for total Trade Marketing.
QUALIFICATIONS:
Bachelor's Degree (Marketing, Advertising) or any related course
3 to 5 years experience in FMCG or Restaurant Trade Marketing Experience
Amenable for field work (store visits)
Will report to Mandaue City, Cebu Office