trade Marketing expertGlobe Telecom

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description Trade Marketing Manager - Negros Oriental and Bohol
Regional / Channel Insighting: Provides key regional / channel insights to ensure that programs / promos are executed at the right channels, targeting the right market and using the right scheme with considerations on regional and channel behaviors.
Programs: Leads in the creation of insight - based regional programs / promos including the appropriate targets & budget requirements, implementing guidelines and selling schemes aligned with the Brand's strategies and management directions.
Leads in customizing National programs to fit the profile of the region/channel w/ considerations on regional insights, competitive landscape etc and ensures alignment and approval from project owners prior to execution
Program Execution: Execution of sales and trade programs / promos based on agreed schemes and parameters. This includes timely and well-defined cascade of program to sales, effective management of TPAs / TDs, supervision over logistical requirements like manpower (focus on training), timely delivery and/or provision of sales aids, supervision and reinforcement to merchandising guidelines and program monitoring
Resource Management: Responsible for managing the A&P budget and other resources (freebies, trade collaterals, merchandising, etc) allocated / earmarked for programs / promos. This also includes proactively finding ways to execute the programs at the most cost-effective way possible without sacrificing quality of output and putting project targets at risk.
Post-Anaysis & Best Practices: Provides post-analysis report for all programs / promos executed. This includes giving key consumer and trade insights on what worked and what didn't, areas for improvement, impact to business and more importantly recommendations moving forward.
Trade Intelligence: Regularly provides the competitive landscape in the regions. This includes a deep dive analysis of competitive offers relative to our own offers, BTL and ATL efforts, consumers / trade feedback, impact to business and recommendations if we counter attack or not.
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Globe Telecom

Dumaguete City, Negros Oriental
Permanent
Full-time