terr itory consumer leadJTI (Japan Tobacco International)

Job Description
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Learn more:
This position will remain open until filled.
Local applicantsare welcome.
Department:Marketing
Location:Across the Philippines
Reporting to: Field Marketing Zone Manager
Role:Permanent
WHAT THIS POSITION IS ABOUT - PURPOSE
The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through Consumer acquisition and retention. In order to achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a Consumer-Centric approach mindest. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information, and collaboration with the Field Sales, they will develop the necessary short and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPI's., growth inclusive.
This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaignsand/or programs, that are part of the overall regional and zone strategies covering various touchpoints such as GeneralTrade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the overallobjective is Consumer Acquisition and Retention in the assigned territory.
This role will also be tasked to do the following:
External (Nielsen) and Internal (Sales Data) Data Analysis
Conquer tools champion
Competitive Analysis
Budget Monitoring
Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations duringbusiness reviews, and other tasks that may be assigned from time to time that is related to the role.
WHAT WILL YOU DO - RESPONSIBILITIES
STRATEGY & CAMPAIGN / PROGRAM DEVELOPMENT
Review and understand all relevant information within the assigned territories through data understanding, competitive review, fieldwork, and insight in order to identify challenges and opportunities, and develop appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.
Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to activate planned campaigns/programs (Coordination with M&S stakeholders, ThirdParty Agencies, GIP, Suppliers, TME encoding, testing, and production).
Ensure campaign clarity amongst front-liners (TSR/TER).
LEADING IMPLEMENTATION
Develop campaign/program mechanics, spiel, and lead in a briefing to field sales in order to guide themin the proper execution of programs across targeted trade partners and outlets consistent withprogram objectives, timelines, allocations, and all other company protocols with full compliance.
Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories. Key representative of Field Marketing in overseeing all activities in the assigned territories which will cover but are not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling, and consumer brand activations.
Manage and deliver an optimal full-year consumer acquisition campaigns/programs calendar in the assigned territories.
Drive performance management & investment optimization.
Drive program resources planning and deployment.
PROGRAM EVALUATION
Perform regular surveys on campaign/program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, which includes immediate escalation.
Review performance vs objectives and not limited to in terms of volume, store participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend. This includes overseeing, monitoring, measuring execution success, and program post-evaluation.
TERRITORY LEADERSHIP
New opportunities and New Product Launch: Support Brand and Field Marketing on New Product Launches in building robust bottom-up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirements, and pricing compliance for the assigned territories.
Develop consumer campaign in driving New opportunities to enable brand range selling in pre-identified opportunity territory/barangays.
Route to Consumer: Provide cross-functional support in understanding and developing an efficient route to consumers to better deliver high-impact campaigns and brand reach.
Be the custodian of Territory toolkit buildup.
RESOURCE MANAGEMENT
Responsible for assigned field marketing budget management and proper to the optimal deployment of program tools and materials. Establish strict management, control, and compliance for program enablers such as:
Territories FM budget
Free goods requirement and allocation
Merchandising materials (POSM inclusive) with the right quantity requirement
Premium items with optimal cost and right quantity requirement
Physical counting of free goods/premiums / POSM (depot and vehicles)
OTHER TASKS
Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned territory.
WHO ARE WE LOOKING FOR - REQUIREMENTS:
Bachelor's Degree graduate, preferably in a Marketing / Business / Communications - related courses
At least 2-3 years of experience in Sales, Trade/Channel Marketing, Consumer Engagement, or Marketing that includes ground Field Sales experience preferably from an FMCG company.
Good communication skills - Oral and Written (English, Filipino)
Data Gathering, Insights and Analysis
Trade & Channel Development Strategy & Plan Formulation
Problem Solving
Project Management and Monitoring with an understanding of sales operation and in-tradeexecution
Presentation Skills
Evaluation
Budget Management
Adept with MS Office (Word, Excel & Powerpoint)
Strong leadership skills
Strong understanding of program/campaign execution of control & compliance
High sense of ownership, accountability, and entrepreneurial skills
Good understanding of digital tools
Outspoken/ability to generate and share ideas
Adaptable, flexible, and open to change
Ability to analyze a business situations and propose actionable solutions focusing on consumer acquisition
WHAT'S IN IT FOR YOU
Be covered with medical insurance and HMOupon hiring, with HMO dependent coverage and medicine allowance
Receive bonuses and cash allowances such as meal and transport allowance
Have access to over 200 company training
Well-being programs for employees
Opportunities for your career growth
Recreational facilities in the office - Videoke, billiard and table tennis
Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
Experience the culture of an Investors in People certified company
Find out why 9 out of 10 employees recommend us to a friend.
Understand why 9 out of 10 employees say they feel free to be themselves.
WHAT ARE THE NEXT STEPS - THE RECRUITMENT PROCESS:
Thank you very much for your interest in the role. You are welcome to apply.
We will make sure every candidate will receive a reply within 2 weeks after the applicationdeadline.