terr itory consumer lead-dumagueteJapan Tobacco International

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.What will your story be? Apply now!Learn more:Department: Marketing and SaleLocation: DumagueteReporting to: Field Marketing Zone ManagerRole: PermanentTerritory Consumer Lead (Dumaguete)The Territory Consumer Lead (TCL) is part of the Marketing team, responsible for growing business in their territory by acquiring and retaining consumers. They focus on quality distribution and sales through a consumer-centric approach. They assess challenges and opportunities, collaborate with Field Sales, and develop strategies and programs to meet business goals and territory KPIs.What you will do:
Strategy & Campaign Development:
Analyze data and market trends to identify challenges and opportunities.
Develop short-term and long-term strategic plans for JTI brands.
Ensure project approvals and coordinate with stakeholders for campaign activation.
Communicate campaign details to front-line staff.
Implementation:
Create and explain campaign mechanics to field sales.
Oversee deployment and execution of marketing activities.
Manage consumer acquisition campaigns and program resources.
Program Evaluation:
Regularly survey and ensure compliance with campaign standards.
Review campaign performance and address challenges promptly.
Monitor and evaluate program success.
Territory Leadership:
Support new product launches and develop bottom-up launch campaigns.
Create consumer campaigns for new opportunities.
Develop efficient routes to consumers and maintain the territory toolkit.
Resource Management:
Manage and deploy field marketing budget and materials.
Ensure strict control and compliance for program enablers.
Who are we looking for:
Bachelor's Degree graduate, preferably of a Marketing / Business / Communications -
related courses
At least 2-3 years experience in Sales,Trade/Channel Marketing, Consumer Engagment
or Marketing that includes on ground Field Sales experience preferably from an FMCG
company.
Language Skills: Good communication skills - Oral and Written (English, Filipino)
Functional Skills:
Data Gathering, Insights and Analysis
Trade & Channel Development Strategy & Plan Formulation
Problem Solving
Project Management and Monitoring with understanding of sales operation and in-trade
execution
Presentation Skills
Evaluation
Budget Management
Adept with MS Office (Word, Excel & Powerpoint)
Strong leadership skills
Strong understanding of program / campaign execution of control & compliance
High sense of ownership, accountability and entrepreneurial skills
Good understanding of digital tools
Outspoken/ability to generate and share ideas
Adaptable, flexible and open to change
Ability to analyze business situation and propose actionable solutions focusing
on consumer acquisition
Account management of non-traditional channels such as HRC, DSA and other
Are you ready to join us? Build your success story at JTI. Apply now!Next Steps:After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
Japan Tobacco International

Mandaue City, Cebu
Permanent
Full-time