SEO specialistPoplar Homes

Job Description:
We are looking for experienced SEO Specialists to join our Marketing Team.
The SEO specialist will work with multiple teams across product, marketing, and content. You will also collaborate with tech and dev teams to ensure product updates meet the best standards for SEO.
As the SEO specialist, you will establish standards and procedures that evaluate website SEO health. You will provide a strategy for the direction of audits and backlink research. You will also stay updated on trends in search and strive to identify future organic growth opportunities.
Responsibilities:
- Lead technical audits on all web properties to identify issues blocking organic success. Identify internal linking optimizations and quantify linking structure values that increase traffic and organic rank. Collaborate with technical teams to ensure SEO best practices. Provide markup suggestions, participate in code review changes, and be an active contributor to code optimizations to mitigate organic risk and make way for greater search visibility.
- Responsible for executing SEO technical strategies that provide for long-term success while achieving business goals.
- Maintain our keyword efficiencies by conducting regular keyword research and identifying opportunities for top page ranking.
- Work with Content Team in optimizing on-page content to achieve greater organic visibility and traffic.
- Analyze site backlink profiles to identify harmful links and outreach opportunities to increase organic visibility and traffic.
- Compile and analyze SEO performance data to draw out well-thought recommendations to improve campaigns. Provide C-level presentation of findings and recommendations to marketing lead, CMO, and key stakeholders.
- Continuous learning and knowledge improvement on SEO. Regular check-up on changing algorithm, search behavior, SEO best practices, trends, and industry insights. Upskill through company-sponsored training, workshops, and seminars.
Minimum Qualification:
- Bachelors Degree in Marketing, Communications, Business Management, IT and/or a related preferred.
- Minimum 3 years of experience in SEO is required.
Knowledge/Skills/Abilities:
- Expertise in using SEO tools such as Screaming Frog, Moz, BrightEdge, SEMRush, Google Webmaster tools
- Proficiency with Google Analytics or similar web analytics products.
- Understanding of how HTML, CSS, and JavaScript impact SEO.
- Demonstrated understanding of mobile, video, local and voice SEO.
- Enthusiasm in keeping up with the evolving best practices of search engines like crawling, indexing, and ranking to drive qualified organic traffic.
- Experience with keyword research, information architecture, search engine algorithms, and ranking factors.
- Working knowledge of structured data schemas and rich snippets. Understanding of internal linking, keyword usage, and semantic analysis.
- Experience developing and delivering executive-level presentations on SEO strategies, results, and recommendations.
Traits:
- A team player
- Excellent oral and written communication skills
- Data-driven and highly analytical
- Must be a strategic thinker with strong problem-solving skills, a solution-oriented mentality, and the ability to work well in an agile environment
- Ability to self-manage, prioritize, organize and multitask.
- Effective marketing communications, collaboration, and relationship-building skills.
- Ability to work under pressure and willingness to learn from constructive feedback
- Proactive, positive, eager to learn and develop
About Poplar Homes
Poplar Homes is a fast-growing Silicon Valley proptech company founded in 2014. The company is a tech-enabled property manager for residential homes and apartments. It provides full-service leasing and property management, from finding a home to fixing something when it breaks. With over 5,000 doors under management, Poplar is one of the top 50 largest property managers in the US and currently services 10 major metro markets across 5 states: CA, WA, NV, CO, and TX.
Poplar Homes

Philippines
Permanent
Full-time