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seo/ppc Marketing specialistACX Outsourcing Hub

Workplace: Cebu
Salary: Agreement
Work form: Full time
Posting Date: 19/11/2023
Deadline: 02/12/2023

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Job Title: SEO/PPC Marketing Specialist
Job Summary:
The SEO/PPC Marketing Specialist will be responsible for developing and executing advanced PPC campaigns across various platforms to drive targeted traffic, conversions, and ROI. The ideal candidate will have at least 2 years of experience in PPC advertising, with demonstrated success in driving targeted traffic and conversions. They should have in-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms, as well as proficiency in keyword research, ad copywriting, and A/B testing. The PPC Marketing Specialist will work closely with other teams to optimize landing pages and user experiences and provide mentorship and guidance to junior team members.
Job Description:
Develop and execute advanced PPC campaigns across various platforms (Google Ads, Bing Ads,
social media) to drive targeted traffic, conversions, and ROI.
Lead strategic planning and budget allocation, identifying opportunities for campaign expansion
and optimization.
Conduct thorough keyword research, ad copywriting, and A/B testing to improve ad performance and click-through rates.
Analyze campaign data to make data-driven decisions, adjusting bids, budgets, and targeting to
achieve KPIs.
Implement advanced targeting techniques such as retargeting, geotargeting, and demographic
targeting to reach the right audience segments.
Stay current with industry trends and platform updates, adapting strategies to maximize ad
placements and visibility.
Collaborate with design and content teams to create engaging and effective ad creatives that
align with campaign goals.
Utilize analytics tools to generate regular performance reports, presenting insights and
recommendations to stakeholders.
Optimize landing pages and user experiences to enhance ad-to-landing-page relevance and
conversion rates.
Provide mentorship and guidance to junior PPC team members, sharing expertise and fostering
skill development.
Qualifications:
At least 2 years of experience in PPC advertising, with demonstrated success in driving targeted traffic and conversions.
In-depth knowledge of Google Ads, Bing Ads, and social media advertising platforms.
Proficiency in keyword research, ad copywriting, and A/B testing.
Ability to analyze campaign data and make data-driven decisions to achieve KPIs.
Experience with advanced targeting techniques such as retargeting, geotargeting, and demographic targeting.
Strong communication and collaboration skills, with the ability to work effectively in a team environment.
Experience with analytics tools such as Google Analytics and Data Studio.
Familiarity with landing page optimization and user experience best practices.
Strong leadership skills, with the ability to provide mentorship and guidance to junior team members.

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ACX Outsourcing Hub

About the company

ACX Outsourcing Hub jobs

₱ 60,000.00  ·  Mandaue City, Central Visayas ·  Today, 09:14 AM


Position seo/ppc Marketing specialist recruited by the company ACX Outsourcing Hub at Cebu, Cebu, Joboko automatically collects the salary of , finds more jobs on SEO/PPC Marketing Specialist or ACX Outsourcing Hub company in the links above

About the company

ACX Outsourcing Hub jobs

₱ 60,000.00  ·  Mandaue City, Central Visayas ·  Today, 09:14 AM

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