senior campaign Manager (b2b)Philippine Space Agency (PhilSA)

PRIMARY FUNCTION The primary focus of the Senior Campaign Manager is to position the company - alongside its products and services - as a premium service provider, build brand awareness in target markets across all applicable forms of media, and crea PRIMARY FUNCTION The primary focus of the Senior Campaign Manager is to position the company - alongside its products and services - as a premium service provider, build brand awareness in target markets across all applicable forms of media, and create strategies to further expand reach and exploration of new markets. KEY RESPONSIBILITIES & DUTIES Marketing and Brand Management Strategies Understand the marketing needs of the company in relation to lead generation, client acquisition, and brand management Translate marketing needs into short-term and long-term strategies, primarily on digital channels Propose, execute, and evaluate marketing strategies using the given resources Discuss future needs and continuous improvement initiatives in relation to marketing approaches with upper management People Management Manage both onshore and offshore members of the Marketing team across all levels and specialisations Manage third-party vendors and partners, and identify cost-efficient services and/or technologies that are beneficial to attaining the team's objectives Analyse and create long-term plans for team structure and functions, as well as for identification of services to be provided permanently by third-party vendors and partners Digital Assets Ownership Oversee the management and ownership of all content and messaging on our websites and digital platforms across all our brands, either internally or through third-party vendors and partners, including but not limited to: Coordination with vendors for content creation, including article posts, pictures, and videos Review, recommendation, and scheduling of content to be used Conduct regular content updates on website Updates for business changes, including new facilities, changes in management and any general business updates Online Campaigns Oversee the management and launch of Go To Market campaigns for new product or service offerings. Plan and manage regular online campaigns - EDM (Email Direct Marketing), Web, and Social Media - either internally (using available tools) or through third-party vendors and partners, generating promotional activity and brand awareness Engage potential clients and talents by providing relevant content and messaging, and creating online campaigns regularly Update and maintain both lead generation and passive talent subscriber databases across all available applications Coordinate with vendors and suppliers for content, then review and manage the content and messaging for use in campaigns Social Media Management Oversee the positioning of Elabor8 and associated brands through social media platforms Take ownership of all content, messaging, and engagement strategies of Elabor8 and associated brands on social media accounts SEO / SEM Working closely with our in-house Digital Marketing Specialist, develop ongoing strategies for SEO and digital advertising. PERSONAL SKILLS & QUALITIES Excellent English communication skills, both written and verbal Strong business acumen Strong time management with a sense of urgency High energy, team orientated Excellent management / organisational skills Precise, accurate, attention to detail a must Ability to work unsupervised as an individual contributor People management skills Results-oriented Proficient MS OFFICE skills (WORD, EXCEL, POWERPOINT) QUALIFICATIONS & EXPERIENCE Minimum of 3 years experience as a Marketing Manager or equivalent Minimum of 8 years experience in Digital Marketing (B2B) Must have an entrepreneurial mindset - accountable for recommendations and decisions, and willing to execute in the absence of team members and/or third-party vendors Extensive experience in conceptualizing and executing digital marketing strategies is required, including (but not limited to): Content marketing, management, and automation Online campaign conceptualization and creation Email Direct Marketing (EDM) Management of social media channels SEO and SEM campaign execution Extensive experience in using analytics (from website, campaigns, etc.) is required Extensive vendor management experience is required Degree qualified, preferably Business or Marketing related, from a reputable College or University Must be willing to work in BGC (Temporary Work From Home Arrangement)
Monster

Philippines
Temporary
Full-time