Job Description
Job Purpose
The role will be responsible for developing the strategy and managing the implementation of such to grow the Single Premium product line/category by working with and influencing different business units including Distribution and Operations.
Successfully execute and implement the strategic plans for the segment within the agreed timelines.
Key Responsibilities are as follows:
Formulate propositions and implement programs targeting Mature Affluent customers that attract new customers and generate revenue.
Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and training.
Understand the customers via formal and informal research and develop offers and recommend relevant marketing mix
Define product roadmap based on identified customer needs and work closely with internal stakeholders to see through launch
Closely monitors market developments to identify opportunities and threats and device courses of action
Develop strong partnerships with key stakeholders (ex. distribution, operations, etc.) to drive strategy buy-in that will lead to successful implementation of programs
Put in place the metrics needed to ensure that performance of programs are closely monitored. Must have the discipline and rigor to understand and use the data for program analysis and next steps planning.
Work with various groups (advertising agencies, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans
Critical Accountabilities
Key Result Areas
Major Activities
Output
Challenges and Risks
Segment Proposition
Initiate customer/ distributor insighting
Gather and analyze industry data/ trends
Review AXA business and identify issues and opportunities
Approved full year roll-out plan for target market
Implementation/ post-activity evaluation
Data availability
Stakeholder support
Launch new products
Initiate researches that will uncover customers needs and wants
Identify best practices within and outside the insurance industry
Collaborate with Products and Pricing team to finalize design
Coordinate with various internal and external stakeholders to implement launch programs
Research design and analysis
Product design
Marketing Launch Plan
Training materials for Distribution
Promotions collaterals
Availability of data
Resources/budget
System requirements
New customer acquisition
Identify and establish external partnerships
Define relevant offers for target customers
New customer acquisition plan
Channel support
Budget
Cross-sell/ customer stickiness
Define and implement targeted loyalty program for existing customers
Roll-out plan, monitoring, evaluation
Budget
System requirements
Key Decisions/Dimensions
Decisions
Quantifiable Data Related to Job
Key strategies based on comprehensive review of business/ market
Resource allocation
Targets : New Customer Count, APE
Your Profile
Skills and Knowledge
Educational Qualifications
Relevant Experience
Graduate of any business course
Minimum 3-5 years experience specializing in marketing, brand management, customer segment development or related Insurance exposure / experience an advantage
Preferred from financial/insurance industry (example, Manulife, Sunlife, Philam life marketing)
Other options: brand managers/marketing managers from Telco, FMCG, other industries
With understanding of Investment and Life Insurance products in the market
Proven experience in brand development and/or business development an advantage
Background in financial planning and/or wealth management an advantage
Personal Characteristics/Behaviors
Other Requirements
Results-oriented and with strong analytical skills
With strong program management orientation and problem solving skills
With great sense of urgency and orientation for deadlines
Ability to successfully manage multiple tasks
Demonstrates attention to details
Strong interpersonal skills and good communication skills
Team player
Good financial acumen
Excellent Communication Skills (oral/written)
Negotiation Skills
Leadership Skills
About AXA
A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.
About the Entity
Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.
AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.
AXA now offers a complete range of products for all its customers insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.
AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.
AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.
The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.
What We Offer
Please visit for more information.
Job Purpose
The role will be responsible for developing the strategy and managing the implementation of such to grow the Single Premium product line/category by working with and influencing different business units including Distribution and Operations.
Successfully execute and implement the strategic plans for the segment within the agreed timelines.
Key Responsibilities are as follows:
Formulate propositions and implement programs targeting Mature Affluent customers that attract new customers and generate revenue.
Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and training.
Understand the customers via formal and informal research and develop offers and recommend relevant marketing mix
Define product roadmap based on identified customer needs and work closely with internal stakeholders to see through launch
Closely monitors market developments to identify opportunities and threats and device courses of action
Develop strong partnerships with key stakeholders (ex. distribution, operations, etc.) to drive strategy buy-in that will lead to successful implementation of programs
Put in place the metrics needed to ensure that performance of programs are closely monitored. Must have the discipline and rigor to understand and use the data for program analysis and next steps planning.
Work with various groups (advertising agencies, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans
Critical Accountabilities
Key Result Areas
Major Activities
Output
Challenges and Risks
Segment Proposition
Initiate customer/ distributor insighting
Gather and analyze industry data/ trends
Review AXA business and identify issues and opportunities
Approved full year roll-out plan for target market
Implementation/ post-activity evaluation
Data availability
Stakeholder support
Launch new products
Initiate researches that will uncover customers needs and wants
Identify best practices within and outside the insurance industry
Collaborate with Products and Pricing team to finalize design
Coordinate with various internal and external stakeholders to implement launch programs
Research design and analysis
Product design
Marketing Launch Plan
Training materials for Distribution
Promotions collaterals
Availability of data
Resources/budget
System requirements
New customer acquisition
Identify and establish external partnerships
Define relevant offers for target customers
New customer acquisition plan
Channel support
Budget
Cross-sell/ customer stickiness
Define and implement targeted loyalty program for existing customers
Roll-out plan, monitoring, evaluation
Budget
System requirements
Key Decisions/Dimensions
Decisions
Quantifiable Data Related to Job
Key strategies based on comprehensive review of business/ market
Resource allocation
Targets : New Customer Count, APE
Your Profile
Skills and Knowledge
Educational Qualifications
Relevant Experience
Graduate of any business course
Minimum 3-5 years experience specializing in marketing, brand management, customer segment development or related Insurance exposure / experience an advantage
Preferred from financial/insurance industry (example, Manulife, Sunlife, Philam life marketing)
Other options: brand managers/marketing managers from Telco, FMCG, other industries
With understanding of Investment and Life Insurance products in the market
Proven experience in brand development and/or business development an advantage
Background in financial planning and/or wealth management an advantage
Personal Characteristics/Behaviors
Other Requirements
Results-oriented and with strong analytical skills
With strong program management orientation and problem solving skills
With great sense of urgency and orientation for deadlines
Ability to successfully manage multiple tasks
Demonstrates attention to details
Strong interpersonal skills and good communication skills
Team player
Good financial acumen
Excellent Communication Skills (oral/written)
Negotiation Skills
Leadership Skills
About AXA
A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.
About the Entity
Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.
AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.
AXA now offers a complete range of products for all its customers insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.
AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.
AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.
The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.
What We Offer
Please visit for more information.
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AXA MANDIRI FINANCIAL SERVICES
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