Research AnalystPurple Cow

Moobuhay!
Purple Cow is looking for Research Analyst to work in our new Manila office.
Your job responsibilities typically revolve around gathering and analyzing data to provide insights and support decision-making in marketing strategies and campaigns.
Here are some key responsibilities:
• Designing research studies, including selecting appropriate methodologies, defining research objectives, and developing research plans.
• Conducting primary research by collecting data through surveys, interviews, focus groups, observations, or other methods. This may involve developing questionnaires, moderating discussions, or coordinating data collection efforts.
• Analyzing research data using statistical techniques and software tools to identify patterns, trends, and relationships. This may involve data cleaning, coding, and applying statistical tests to draw meaningful conclusions.
• Assessing market conditions, industry trends, and competitor activities to understand the market landscape and identify opportunities or threats. This involves analyzing market size, segmentation, customer behavior, and market potential.
• Gathering and interpreting consumer insights to understand their needs, preferences, and behaviors. This may involve analyzing consumer surveys, conducting market segmentation, and profiling target audiences.
• Researching and analyzing competitors' marketing strategies, product offerings, pricing, and positioning to gain a competitive advantage. This includes benchmarking, SWOT analysis, and identifying competitive gaps.
• Keeping track of emerging trends in the industry, technology advancements, and changes in consumer behavior. This includes monitoring social media, industry publications, market research reports, and attending relevant conferences or events.
• Summarizing research findings, preparing reports, and presenting actionable recommendations to stakeholders. This includes creating visualizations, charts, and presentations to effectively communicate research insights.
• Working closely with cross-functional teams, such as marketing managers, product development teams, and sales teams, to provide research support and align marketing strategies with customer insights.
• Adhering to ethical guidelines and ensuring the privacy and confidentiality of research participants and data. This includes obtaining necessary approvals and permissions for conducting research studies.
Requirements:
• A bachelor's degree in marketing, Journalist, market research, business administration, statistics, psychology, sociology, or a related field is often required. (Fresh Graduates are welcome to apply)
• Excellent Communication Skills
• Strong research skills.
• A solid understanding of market research principles, methodologies, and best practices is important. This includes knowledge of survey design, sampling techniques, focus groups, interviews, and other research methods.
• Strong analytical and critical thinking skills are necessary to interpret research data, identify patterns and trends, and draw meaningful conclusions. The ability to think creatively and generate innovative ideas based on research insights is an advantage.
• Proficiency in using computer software and tools.
• Willing to work onsite.
Summary of role requirements:
Looking for candidates available to work on weekdays
2-3 years of relevant work experience required for this role
Working rights required for this role
Expected start date for role: 07 October 2023