regional Marketing Manager (vis)Globe Telecom

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description Develop and execute marketing campaigns to drive research usage and customer engagement. Work closely with the Marketing Director to develop engage marketing programs to drive retention and customer growth such as new customer onboarding program, client at risk program, referral program. Deliver marketing activities to assist sales and product teams on meeting revenue targets. Collaborate with internal teams to ensure the marketing objectives are aligned with the other departments goals. Partner with the marketing director to develop and monitor metrics and dashboards to understand industry trends and practices. Identify trends and insights from existing database to drive engage campaigns. Measure and report performance of all marketing activities: analyze campaign performance through thoughtful and insightful reporting. Develop KPI framework and benchmarks to measure success of campaigns so to ensure continuous improvement.
Accountabilities
Drives revenue for Broadband Business for both Prepaid and Postpaid categories in assigned regional areas through acquisition and usage programs
Determines and reviews brand strategy in regional channels (long term andshort term) to ensure business profitability
Identifies high opportunity segments and prepares CAPEX investment cases for profitable areas
Regularly performs deep dive analysis on sales performance and provides recommendations to grow the business
Creates opportunities on the integration of both Prepaid and Postpaid Broadband Business in assigned region and channels
Provide ideas to adjust product and service offerings to enhance customer experience through regional insighting
Efficiently manage Regional Marketing Advertising & Promotion Budget through activation programs to continuously create brand awareness and drive product acquisition
Drives end to end insighting, product readiness, GTM and post-review of programs executed in the region
Liaises with Trade Marketing and Sales Operations partners to ensure smooth implementation of business strategy
Execute below-the-line programs together on-ground counterparts from Sales and Trade Marketing
Work closely with different functions (product, usage, local agencies) to orchestrate an established customer journey for BTL activities
Develop the right brand communication strategy in the region together with sales partners in fieldworks order to optimize and deliver the maximum business impact
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Globe Telecom

Iloilo City, Iloilo
Permanent
Full-time