product and retail Marketing executiveEstée Lauder

Job Description:
Product Strategy and portfolio management across channels
Manage product portfolio to ensure the product line-up mapping strategy and localized Heroes focus, in particular New Launch Forecast:
Order New Launch (including Saleable, Samples, GWP, Collaterals, VM).
Consolidate & keep track of new launch changes and update in IMW Tracking file.
Follow through with Regional IM, local Demand Planner on Stock Allocation and Charge-out new launch from Hub to Vietnam in timely manner.
Make product selection, assortment, and suggest relevant pricing based on IMW Offering
Align with Brand Manager, Consumer Marketing, and regional product marketing to determine new product launch strategies, pricing strategies as well as annual price increase analysis.
Align with Brand Manager and Retail Marketing to plan product forecast (Saleable and Non charge) related to Commercial Planning for Key Campaigns/Programs across channels in next 6 months.
Align with Channel Lead/Demand Planner to develop product strategies and relevant line up in specific channels to achieve Consumer Acquisition and Commercial target.
Product Marketing Operation and Alignment
Align with RA to prepare Notification and Advertising Registration for New Product launch in timely manner
Partner with Consumer Marketing on Stock Preparation (Saleable, PR, Tester, Samples, GWP, Collaterals) for Campaign Planning and Implementation.
Partner with Retail Marketing to forecast VM Collaterals, Displayers, Collaterals based on VM Guidelines and MKT Calendar and given Budget planning.
Partner with Demand Planner in preparing Demand and Consensus Meeting with key stakeholders.
Partner with Consumer Marketing and Education to build up New Launch Key Unique Selling Points, Key Product Benefits and Local Relevancy in line with latest Consumer Insight and Market Trend
Partner with Retail Marketing and Education to build up new product-related how-to/application services, tips, link sales and BA consultation.
Closely monitor competitors' product line-up, pricing as well as market trend
Retail Marketing Plan management and execution
New product launching, re-promote, and Mega campaign planning:
Collaborate with Consumer Marketing and Channel Team to plan and execute omni channel commercial and activation for launch/mega campaign.
Partner with OL team to localize Mega Campaign Offers in alignment with Regional Brand based on market context and business expectation.
Unity Campaign planning & Always-on promotion across channels (OL, Socom, B&M, SMC)
Develop monthly always-on or tactical promotion plan.
Initiate commercial proposal in current channels or new programs to over-deliver target.
Monitor promotion allocation under guidelines.
Randomly check the promotion running in compliance with anti-diversion protocols.
Visual Merchandising Implementation:
Partner with Product Marketing on forecasting New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget.
Provide guidelines, briefing to agency, and lead the deployment in stores for New Launch Counter decoration or VM updates.
Response to counter request for counter maintenance.
New Counter/Renovation Store Design and set-up:
Assist Brand Manager in coordinating with Regional Design Development Centre on Store Design for New Door or Renovation.
Prepare and order branded collaterals, merchandising required for new counter set up.
Lead shopfitter, partner with Retailer and collaborate with brand team and Channel team in new counter set up.
Qualifications
University Degree, preferably major in Marketing or Business with at least 3 years relevant experience.
Sales and/or product marketing a plus.
Good communication skills and excellent in both written and oral English.
Experience in product marketing management, e.g.: marketing, sales, training, merchandizing, and public relations.
Beauty marketing experience within makeup/skincare metier with in-depth consumer insight and latest beauty trend.
Meticulous, highly organized, independent, logical thinking, and able to perform a variety of tasks in a fast-paced environment.
Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must
Good knowledge in Microsoft Office software applications.
Job: Marketing
Primary Location: Asia Pacific-PH-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 2110897
Estée Lauder

Philippines
Permanent
Full-time