Marketing OfficerFisherfarms Inc

Description
COVID-19 considerations:
Online Hiring Process
- DTI and DOLE Interim Guidelines on Workplace Prevention and Control of Covid-19 are followed. STRICT implementation of safety and contact minimizing policies is ensured.
- Alternating schedule in a month: 2 weeks WFH, 2 weeks reporting to the office
Job Purpose:
The Marketing Officer monitors and manages new and existing products; organizes campaigns and develops marketing strategies.
Basic Duties and Responsibilities:
- Creating, assessing, and screening ideas for new product lines with current trends and consumer behavior.
- Featuring enhancements of current product lines
- Doing financial analysis: Costings, Forecasting, and ROI
- Creating a communication plan to make sure that product positioning / competitive advantages are made known to its target market
- Adjusting the marketing mix (product, price, promotion, place) to optimize product performance and profitability.
- Forecasting for new products to launch and create promotional campaigns.
- Sourcing and coordinating with suppliers for ATL and BTL efforts.
- Getting familiarity with the cost of goods of the category and its profitability.
- Conceptualizing of new and/or revision of packaging design in coordination with the graphic artist, PTSSU & R&D team.
- Creating of disposition plans for high inventory products of the categories
Basic Qualifications:
- Bachelor of Science in Marketing, Business or related fields
- With at least 3-5 years of relevant business experience preferably in the food manufacturing industry, FMCG
- Excellent written and communication skills.
Ride to share to delivering HEALTHY, TASTY, and CONVENIENT seafood solutions!
We look forward to working with you... soon!
Requirements
Minimum education level: Bachelor ́s Degree
Years of experience: 3
Availability for travel: No
Availability for change of residence: No
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Pasig, National Capital Region ·  Yesterday, 03:50 PM
Work type
Full Time