Marketing leadPaperand Enterprise

Developing marketing plans or strategies based on market characteristics and organizational goals
Collaborating with advertising or promotional managers to coordinate and direct marketing activities to promote products or services
Analyzing data to make informed decisions about marketing campaigns and activities
Estimating costs and potential sales to project marketing needs
Evaluating financial aspects of products or services including budgets, expenditures, return-on-investment and profit-loss projections
Evaluating the effectiveness of marketing campaigns and adjusting strategies as necessary to achieve target goals
Developing pricing strategies to meet market demand and organizational objectives
Work with a creative team on a product's packaging design
Decide if the packaging requires changes for various demographics or countries if its a global project launch
Work closely with product managers on areas such as what products require more visibility and what features to highlight in marketing materials
 
Present marketing plans to stakeholders and employees monthly or quarterly, and, at the end of the year, a company's management may request to see yearly marketing budget results 
Keeps a team motivated and dedicated to the marketing plan